Loyalty cards are becoming a staple of the modern shopping experience. That means companies that don’t include loyalty programs, discount cards, and other incentives for recurring shopping trips are likely to miss out on return customers. Many companies are starting to centralize their loyalty programs in an app, but that doesn’t mean they’re getting rid of their cards. Here are two reasons to make sure a physical card is part of your program:
Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are popular for gift cards, you have another layer of consumer obscurity to penetrate because you’re dealing with two very different customer personas.
Brick and Mortar stores are taking a hit all because of e-commerce. Just look at Toys “R” Us and Babies “R” Us. These two were giants in their respective fields for over 60 years. Kmart which began in 1899 has liquidated and closed as well.
Gift cards have only been around about 20 years. Before that, is was paper gift certificates and not many of them, as the giver preferred a more “personal touch,” meaning that actually going to the store and purchasing the gift was not only more labor-intensive but more “thoughtful.” As more establishments began offering gift cards, the variety was embraced by the general public and they took off fast and hard. At this time every store, restaurant and sub shop we enter has their own gift cards to purchase, and many sell a multitude of others. We, the public, have determined that gift cards are good, but of course the less scrupulous among us have found ways to defraud consumers and those same stores, restaurants, etcetera. BAMS can help you get set up to begin selling gift cards immediately.