Month: April 2018

Checkout with Apple Pay for Ecommerce Mobile
Featured Article Checkout with Apple Pay for Ecommerce: How to Capture More Orders from Mobile Devices

Mobile commerce is a subsector of ecommerce and describes all purchases made on a mobile device, like a smartphone or tablet. With smartphones an integral part of daily life and rarely more than an arm’s length away, mobile commerce has become a huge driver of overall online shopping and mobile sales in the U.S. alone […]

Laptop with online gift card Tangible Benefits of Adding a Loyalty Card to Your Loyalty Program
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Loyalty cards are becoming a staple of the modern shopping experience. That means companies that don’t include loyalty programs, discount cards, and other incentives for recurring shopping trips are likely to miss out on return customers. Many companies are starting to centralize their loyalty programs in an app, but that doesn’t mean they’re getting rid […]

Online gift cards concept. Blue gift card vector Get Better Insight into Your Core Target Markets by Offering Online Gift Cards
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Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are […]

E-commerce processing concept on a digital screen in human hand 5 Reasons Why Every Business Needs an E-Commerce Processing Platform
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Brick and Mortar stores are taking a hit all because of e-commerce. Just look at Toys “R” Us and Babies “R” Us. These two were giants in their respective fields for over 60 years. Kmart which began in 1899 has liquidated and closed as well.

Laptop with online gift card 3 Great Reasons to Buy Online Gift Cards
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Gift cards have only been around about 20 years. Before that, is was paper gift certificates and not many of them, as the giver preferred a more “personal touch,” meaning that actually going to the store and purchasing the gift was not only more labor-intensive but more “thoughtful.” As more establishments began offering gift cards, […]