Online ordering has seen an enormous boost during the COVID-19 pandemic, in which restaurants have been forced to close their dining rooms and hungry customers’ only option has been delivery or curbside pickup. As a result, more and more independent restaurants are looking to get online for the first time or to expand their existing online ordering systems. But online sales are not a guaranteed slam dunk, and many restaurants fail to meet their full online potential. The following are five simple, but effective tactics you can use to avoid that fate and ensure the success of your restaurant’s online ordering portal. Continue reading “5 Tactics to Improve Your Restaurant’s Online Ordering and Sales Volume”
With businesses getting ready to spool back up in the wake of nation-wide shutdowns and restrictions, many merchants will be firing their POS systems back up for the first time in months. But are they firing up the right POS? The amount of variation in POS systems available on the market is immense, with each offering specific strengths and weaknesses. That makes it important for merchants to regularly ask themselves whether the POS they have is still serving their needs adequately, and the following are five of the most important reasons it might be a good time to consider a change. Continue reading “Should You Consider Switching Your POS – Five Reasons it Might Be Time to Make a Change”
There is no telling when COVID-19 will recede for good, and there’s a very high chance that a second wave will occur, setting us all back significantly. But regardless of when the pandemic finally ends, the world is going to be a very different place, and some of the habits we’ve learned during these troubling times – like using contactless payments instead of cash – are almost certainly here to stay for good in any small business. Continue reading “Reopening Your Small Business – The Importance of a Good Plan and a Good Partner”
The world is digital, and whether it’s an in-store purchase or an online order, consumers expect to be able to pay quickly and easily, and that means cards. Cash is almost obsolete at this point, meaning more and more merchants are looking for new ways to accept electronic payments with the lowest possible cost and highest possible convenience. It might be easy to turn to a company like PayPal out of sheer brand recognition, but if your business is looking to get started accepting credit cards, there’s a very good chance you’d be much better off with your own merchant account.
Web Traffic is like the fuel that keeps the engine of eCommerce running. Keep the tank topped up, and your store will roar along happily – let things get dry, and you might find yourself coasting to a stop. But unlike gasoline, it’s entirely possible to obtain web traffic completely free – and with a large chunk of the population currently hunkered down in their homes, now is a great time to do it. But boosting your free, organic traffic won’t happen on its own. There are certain steps you’ll need to take to ensure that your site is optimized to take advantage of a wide variety of traffic sources. The following are four of the most important ways you can do that, and luckily, all are very straight forward and cost little to nothing.