Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: Contactless Payments

The past few years have seen a sea of change in the payments industry and the role that EMV payment cards play in the lives of consumers. Worldwide health measures have changed the way we pay in-person, and, today, cash is no longer king – so much so that many consumers no longer carry any […]

Apple is arguably the biggest name in consumer tech, and with so many people around the world using their devices, the advent of digital wallets made it clear they’d be a dominant player in payments as well. The success of Apple’s digital wallet, Apple Pay, proved that its users were ready for Apple-branded mobile digital […]

Online sales are the norm today and are growing more popular and ubiquitous each year. According to the US census bureau, in 2020, e-commerce sales now account for roughly 14% of all retail sales – an increase of nearly 8% from 2015. With more people utilizing e-commerce each year, it pays for retailers to integrate […]

Digital wallets are new payment solutions offered by a wide variety of operating system and device manufacturers that allow users to store an entire wallet’s worth of cards in digital format on their smartphones, tablets, and even watches. Apple Pay is the digital wallet that comes stock on all iPhones and all new MacBooks, making […]

In part one of this series, we discussed the basics of contactless payments, how they work, and the exceptional convenience that they offer to consumers and businesses alike. In part two, we’ll look at an emerging benefit that has come into focus in the wake of the global COVID-19 outbreak – improved public health. We’ll […]

Contactless payment has become a hot topic in the wake of the global pandemic. Across the United States and around the globe, merchants who have previously relied on cash-heavy sales and traditional card payments are now faced with the pressing need to upgrade their systems and bring their transaction processing into the 21st century. But […]