Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: Fraud
Featured Article
The 5 BigCommerce Apps Your Store Needs Today
The coronavirus pandemic that rocked the world in 2020 saw people flock to the web for everything from entertainment to education to work to shopping, and beyond. But with that surge in web traffic came a surge in cyberattacks and ecommerce fraud. With payment fraud losses already set to reach $6.4 billion in 2021 prior […]
Fraud is expensive. Not only does it have the potential to rob your ecommerce store of revenue and inventory, but, if left unchecked, it can also put you in the doghouse with card issuers and payment processors, driving up your fees as well. That makes combating fraud an important part of your online business strategy. […]
In part one of this two-part series, we looked at some of the technology-based solutions merchants have available to them to catch fraud early on and stop it before it can result in chargebacks and lost revenues. In part two, we’ll look at the other side of the coin – legitimate chargebacks filed by customers […]
For obvious reasons, the major credit card companies take fraud and excessive chargebacks very seriously, and companies like Visa and Mastercard have put forward thorough monitoring and tracking systems to try to prevent the losses associated with them. In October 2019, both companies made changes to their chargeback and fraud defense programs, and it’s important […]
