Cart abandonment is one of the biggest problems plaguing online merchants, and 88% of all consumers have abandoned a shopping cart without completing the transaction at some point. That makes minimizing cart abandonment a key goal for online merchants looking to maximize revenues and profitability. Here are ten of the best eCommerce tactics merchants can use to stop cart abandonment and see more customers through to order completion.
Shopify is a great platform, and its ease of use has resulted in skyrocketing popularity over the last few years. But as an all-in-one solution, Shopify also comes with some major downsides – namely the costs. As with all third-party payment processors, the fees charged by Shopify on transactions are higher than the fees charged by traditional merchant accounts. That’s no big deal for smaller sellers doing a low volume of sales with low revenues, but for bigger companies bringing in significant revenues, keeping the percentage fees on transactions as low as possible is key. For those companies, a much better solution is to combine a traditional merchant account with a dedicated eCommerce platform. Luckily, there are plenty of great alternatives to Shopify for merchants to choose from.
Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are popular for gift cards, you have another layer of consumer obscurity to penetrate because you’re dealing with two very different customer personas.
Gift cards have only been around about 20 years. Before that, is was paper gift certificates and not many of them, as the giver preferred a more “personal touch,” meaning that actually going to the store and purchasing the gift was not only more labor-intensive but more “thoughtful.” As more establishments began offering gift cards, the variety was embraced by the general public and they took off fast and hard. At this time every store, restaurant and sub shop we enter has their own gift cards to purchase, and many sell a multitude of others. We, the public, have determined that gift cards are good, but of course the less scrupulous among us have found ways to defraud consumers and those same stores, restaurants, etcetera. BAMS can help you get set up to begin selling gift cards immediately.
With the Internet came the ability to shop without setting foot into a retail store. Now with high-speed internet, customers can shop on-the-go using their smartphones and tablets, and this is choking sales for brick and mortar retail stores. The last few years have witnessed the stubborn stagnation of retail sales while e-commerce sales are soaring. This phenomenon is a testament to the inevitable demise of traditional retail stores which you can avoid by creating an online presence now.