BAMS Head of Growth

About BAMS

BAMS is a merchant services partner that helps small-to-midsize retailers, restaurants and e-commerce brands get paid faster, cut processing costs and eliminate payment headaches. We deliver end-to-end payment processing services by combining next-day funding, PCI-compliant systems, proactive chargeback defense, dedicated account management and a transparent customer portal. Our clients always know where their money is and why.

We are a profitable and growing company with a 35-person team and a human-first culture where outcomes matter more than process. BAMS earns revenue in a residual model by which we earn from every transaction that merchants in our portfolio process, which means our growth is directly tied to helping merchants succeed and stay working with us for long as they are in business.

The Opportunity

We are bringing our digital growth function fully in-house after years of outsourcing and we are hiring a Head of Growth to lead the initiative by being hands on. This is a high-ownership, high-visibility role that reports directly to the President. You will be the primary driver of organic growth tied to the company website www.bams.com, using cutting-edge tools for owning new content creation, SEO optimization and digital presence from end to end.

You will work alongside one in-house developer and will have the freedom to build your own systems, workflows and tooling with BAMS investing in you through company resources. There is no committee, no approval chain and no agency in the way. If you are the kind of person who thrives on ownership, moves fast and wants to see the direct impact of your work on a growing business while being compensated very well for your efforts, this role was built for you.

What You Will Own

SEO & Organic Growth

• Own bams.com’s organic search strategy end to end including keyword strategy implementation, on-page optimizations, technical SEO and link authority building
• Track and report on keyword rankings, organic traffic and lead quality using SEMrush, Ahrefs and GA4
• Conduct ongoing competitor analysis to identify gaps and opportunities in the payments and merchant services space
• Collaborate with the in-house developer on technical SEO improvements including site speed, schema markup and crawlability
• Exploration of new cutting-edge tools to help with digital growth

Content Strategy & Production

• Own the content calendar plan, produce, publish and optimize all content on bams.com independently
• Use AI tools (ChatGPT, Claude, Jasper, Surfer SEO, or similar) to produce high-quality, SEO-optimized content at scale
• Use AI tools or external vendors to orchestrate publishing blog posts, landing pages, case studies, guides and comparison pages that rank and convert
• Ensure all content reflects BAMS’s voice: outcome-first, human-first, practical and free of jargon
• Manage and publish all content in WordPress using Yoast SEO or equivalent

Conversion & Performance

• Own the bams.com lead funnel — from organic traffic through to inquiry and demo request
• Identify and act on conversion rate optimization (CRO) opportunities across landing pages and key entry points
• Build and maintain GA4 dashboards that give the President a clear, real-time view of traffic, rankings and conversion performance
• Run structured growth experiments and report results with clear recommendations

Social Media & Distribution

• Manage BAMS’s LinkedIn presence as the primary B2B social channel by publishing created content that builds brand credibility with SMB owners and finance decision-makers
• Repurpose and distribute content across relevant channels to maximize reach without duplicating effort
• Work alongside our contracted PR company to identify partnerships, guest post and earned media opportunities that build domain authority

What We Are Looking For

Required

• 5+ years of hands-on digital marketing experience in B2B SaaS, fintech, payment services, internet services, or financial services
• Demonstrable track record of growing organic search traffic and improving keyword rankings
• Expert-level proficiency in WordPress allowing you to publish and configure the system independently without developer assistance
• Strong SEO fundamentals: keyword research, on-page optimization, technical SEO and content strategy
• Active, fluent user of AI content and research tools in your current role or personal life
• Proficiency with GA4, Google Search Console and at least one SEO platform (SEMrush, Ahrefs, or Moz)
• Exceptional writing skills which allow you to produce content that is clear, accurate and built to rank
• Self-directed operator: you build your own systems, manage your own calendar and own your outcomes

Strong Positive Signals

• Experience at a B2B company selling services at or above $50/month with multi-month sales cycles
• Background at a performance-oriented agency, SaaS company or eCommerce business where marketing ROI was measured and reported
• Experience with conversion optimization through landing page testing, heatmaps and lead form optimizations
• LinkedIn content strategy or thought leadership experience in a B2B context
• Comfort reading and interpreting basic analytics and presenting findings to a founder or CEO

What Success Looks Like

In your first 30 days, you will help the President of BAMS audit bams.com’s current SEO standing, content library and analytics setup and present a prioritized 90-day growth plan.

At 90 days, you will have realized those target KPIs for increasing ROI through new traffic, consistent content publishing cadence of live posts, a clear keyword targeting strategy in execution and baseline dashboards reporting organic performance. Bonus is paid for exceeding expectations.

At 12 months and beyond, BAMS’s organic traffic and inbound lead volume will be meaningfully higher than when you joined and you will have built a content engine that compounds over time.  Bonus is paid for exceeding expectations.

Why BAMS

• Our A+ industry reputation, built over 20 years, is the direct result of our unwavering investment in both our team and our product offerings
• Be part of a team that distributes a service that genuinely helps small business owners that is easy to write about with conviction
• Direct access to the President with no approval bottlenecks with alignment to use the most cutting-edge tools and strategies
• Profitable, private, non-VC or private-equity backed business with a clear growth path and long-term client relationships
• Real ownership: you will build the function, set the strategy and directly control the results
• $120,000 W2 base salary plus bonus eligibility tied to growth outcomes
• 100% remote, full-time from Monday to Friday 9:00 AM – 6:00 PM EST
• Medical health insurance, HSA plan and 401K eligibility

How to Apply

We are working with a recruiter to identify candidates via LinkedIn. Applications that include a brief note on a specific SEO or content win you have driven, with numbers, will stand out. We are looking for operators, not strategists.