Is it Zoom or Nothing? Video Conferencing Options for Small Businesses

Is it Zoom or Nothing? Video Conferencing Options for Small Businesses

With government-mandated shutdowns impacting countries all around the world, many businesses have been forced to embrace full-staff work-from-home models in order to keep the proverbial doors open. In turn, video conferencing tools have become indispensable, as daily meetings have moved from the boardroom to the living room. Small businesses looking for new video conferencing tools have a plethora of options available to them, both free and paid, and each offering specific strengths and suffering from specific weaknesses. Most offer the same core features, but some stand out over others both in their usability and their price points. The following is a quick summary of four of the leading applications.  Continue reading “Is it Zoom or Nothing? Video Conferencing Options for Small Businesses”

6 WooCommerce Plugins to Help Turn More Visitors Into Customers

6 WooCommerce Plugins to Help Turn More Visitors Into Customers

WordPress has dominated the content management space for a decade or more, so it’s no surprise that WooCommerce, the CMS’ native eCommerce platform, currently powers over a quarter of all online stores. Much like WordPress, one of the biggest strengths of WooCommerce is the number of third-party plugins available to augment and enhance the platform’s functionality. Store conversion is a major target of those plugins, and the following represent just six the dozens of outstanding WooCommerce plugins designed to help you turn more visitors into paying customers. 

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What Are Contactless Payments and Are They Right for Your Business? Part Two

Contactless Payments

In part one of this series, we discussed the basics of contactless payments, how they work, and the exceptional convenience that they offer to consumers and businesses alike. In part two, we’ll look at an emerging benefit that has come into focus in the wake of the global COVID-19 outbreak – improved public health. We’ll also discuss some of the key steps in transitioning to contactless payment solutions, and the factors you should look into when deciding if now is the right time for your business to make the switch.

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5 Tactics to Improve Your Restaurant’s Online Ordering and Sales Volume

Restaurant’s Online Ordering

Online ordering has seen an enormous boost during the COVID-19 pandemic, in which restaurants have been forced to close their dining rooms and hungry customers’ only option has been delivery or curbside pickup. As a result, more and more independent restaurants are looking to get online for the first time or to expand their existing online ordering systems. But online sales are not a guaranteed slam dunk, and many restaurants fail to meet their full online potential. The following are five simple, but effective tactics you can use to avoid that fate and ensure the success of your restaurant’s online ordering portal.  Continue reading “5 Tactics to Improve Your Restaurant’s Online Ordering and Sales Volume”

Should You Consider Switching Your POS – Five Reasons it Might Be Time to Make a Change

Should You Consider Switching Your POS

With businesses getting ready to spool back up in the wake of nation-wide shutdowns and restrictions, many merchants will be firing their POS systems back up for the first time in months. But are they firing up the right POS? The amount of variation in POS systems available on the market is immense, with each offering specific strengths and weaknesses. That makes it important for merchants to regularly ask themselves whether the POS they have is still serving their needs adequately, and the following are five of the most important reasons it might be a good time to consider a change.  Continue reading “Should You Consider Switching Your POS – Five Reasons it Might Be Time to Make a Change”

Reopening Your Small Business – The Importance of a Good Plan and a Good Partner

Reopening Your Small Business

There is no telling when COVID-19 will recede for good, and there’s a very high chance that a second wave will occur, setting us all back significantly. But regardless of when the pandemic finally ends, the world is going to be a very different place, and some of the habits we’ve learned during these troubling times – like using contactless payments instead of cash – are almost certainly here to stay for good in any small business. Continue reading “Reopening Your Small Business – The Importance of a Good Plan and a Good Partner”

What Is a Merchant Account, Why Do I need One, and How Do I Sign Up?

Merchant Account

The world is digital, and whether it’s an in-store purchase or an online order, consumers expect to be able to pay quickly and easily, and that means cards. Cash is almost obsolete at this point, meaning more and more merchants are looking for new ways to accept electronic payments with the lowest possible cost and highest possible convenience. It might be easy to turn to a company like PayPal out of sheer brand recognition, but if your business is looking to get started accepting credit cards, there’s a very good chance you’d be much better off with your own merchant account. 

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Simple (And FREE) Ways to Generate More Website Traffic

Generate More Website Traffic

Web Traffic is like the fuel that keeps the engine of eCommerce running. Keep the tank topped up, and your store will roar along happily – let things get dry, and you might find yourself coasting to a stop. But unlike gasoline, it’s entirely possible to obtain web traffic completely free – and with a large chunk of the population currently hunkered down in their homes, now is a great time to do it. But boosting your free, organic traffic won’t happen on its own. There are certain steps you’ll need to take to ensure that your site is optimized to take advantage of a wide variety of traffic sources. The following are four of the most important ways you can do that, and luckily, all are very straight forward and cost little to nothing. 

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