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Buy Now, Pay Later Services For Merchants

Powered bySezzle

Increase your business’s sales, average order value, reduce cart abandonment and get paid up front, all at no risk to your business, with Buy Now, Pay Later for Merchants.

Smiling shopper holding a smartphone and shopping bags after paying with Buy Now, Pay LaterIllustration of a customer choosing Sezzle Buy Now, Pay Later at checkout and a merchant getting paid up front

Buy Now Pay Later Merchant Benefits Powered by Sezzle

  1. 1. Additional Customers

    Customers are more likely to get approved for BNPL transactions through Sezzle because they allow customers with low or no credit to be approved. Based on an internal survey of 8,700 respondents, 52% reported being declined by other BNPLs2.

  2. 2. Abandoned Carts Decrease

    Not only are transactions made through Sezzle approved more often than other payment services, but 40% of BNPL users abandon carts if Sezzle is not an option3.

  3. 3. Avoid Cost of Fraud Checks

    Sezzle runs fraud checks on their end, saving merchants from the hassle of expensive third-party checks.

  4. 4. Reduce Risk of Non-Payment

    Sezzle pays merchants the full order of the cost up front, absorbing the risk of any non-payment and allowing businesses even more control over their inventory.

  5. 5. Improved Customer Experience

    Sezzle’s Buy Now, Pay Later services offer a faster, more convenient way to access financing.

Bring Flexible Payments to Your Checkout

Talk with BAMS about adding Sezzle’s Buy Now, Pay Later options to your business.

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See How Shoppers
Pay With Sezzle

Two ways to check out, shown step by step.

Sezzle-It Online Checkout Flow

  1. A product page on a phone, with Sezzle payment messaging under the price.
    Shop your favorite brand/product
  2. Checkout payment options on a phone with Buy Now, Pay Later with Sezzle selected.
    Choose “Pay with Sezzle” at checkout
  3. The Sezzle payment schedule screen with a plan selected and a Continue button.
    Select your payment plan
  4. The Sezzle order review screen with a payment schedule and a Complete Order button.
    Complete your order

Sezzle-It In-Store

  1. The Sezzle app Virtual Card tab with a Make a purchase request button.
    Select “Make a purchase request” on the Virtual Card tab
  2. The Sezzle app screen for entering the planned spend before continuing.
    Enter the amount you plan to spend and tap “Continue”
  3. A static frame from the official Sezzle animation showing loan terms to review before continuing.
    Read loan terms and continue if agreed
  4. The Sezzle Virtual Card ready to use at a merchant checkout or terminal.
    Use the Virtual Card at merchant checkout or terminal

Illustrative screenshots; options can vary. Source: Sezzle How It Works (opens in a new tab)

Buy Now, Pay Later Benefits At A Glance

Get Paid Up Front

Receive payment up front while customers choose the payment option that works for them.

Grow Order Value

Give customers more flexibility at checkout to support larger purchases.

Reduce Abandoned Carts

Offer another way to pay when customers are ready to complete their purchase.

Grow Your Sales With Buy Now, Pay Later

Meet customers where they are financially with Sezzle’s suite of Buy Now, Pay Later options that empower shoppers to choose the flexible financing that works for them. Trusted by shoppers, brands and experts alike, Sezzle brings payment flexibility for customers and increased conversion for businesses.

110%

Return on investment

Via Sezzle.com. Based on new customers, transaction approval rate and AOV.

57%

Boost in average order value

Bring Buy Now, Pay Later To Your Business

Talk with BAMS about Sezzle’s flexible payment options for your customers.

Speak to Sales

How Do Buy Now, Pay Later Services Work?

At checkout, both online and in stores at thousands of retailers, customers can choose Sezzle as an alternative payment method that allows them to receive their product up front and pay in interest-free payments or monthly installments.

How Buy Now, Pay Later works: select Sezzle at checkout, receive your purchase, then pay over time

Buy Now, Pay Later Repayment Options

Give customers more flexibility at checkout, online and in-store. Let them pay with interest-free payments, or monthly installments up to 24 months.

Buy Now, Pay Later repayment options illustrated with a phone, calendar and four connected checkout icons

Pay It in 4?

Pay in four is a 0% interest option that allows the customer to pay 25% up front and then pay the rest in three, 25% installments every two weeks for six weeks.

Pay It in 2?

Pay in 2 allows customers to pay 50% at time of purchase, then 50% 2 weeks later. No interest.

Pay It Monthly?

For larger purchases, customers can split between three and 48 months. Subject to approval.

These payment options depend on the purchase amount, vary by merchant and may not be available in all states.

Pay later loans are originated by WebBank or Sezzle. Refer to your loan agreement for lender information. For example, for a $300 loan Pay in 4, you would make one $75 down payment today, then three $75 payments every two weeks for a 45.0% annual percentage rate (APR) and a total of payments of $307.49 which includes a $7.49 Service Fee (finance charge) charged at loan origination.

Service fees vary and can range from $0 to $7.49 depending on the purchase price and Sezzle product. Actual fees are reflected in checkout.

Built for a Broader Customer Base

Flexible payment choices can help merchants serve shoppers with different budgets and credit histories. Sezzle combines payment flexibility with a focus on accessibility and financial empowerment. Available features remain subject to eligibility and current program terms.

Broader Accessibility

Some shoppers have limited credit history or prefer an alternative to paying the full purchase price at checkout. Forrester interviewees reported reaching customers they had struggled to serve through other payment options. Approval is still subject to Sezzle’s eligibility requirements; offering BNPL does not mean every shopper will qualify.

Choice at Checkout

Sezzle’s June 2025 presentation describes Pay in 4, Pay in 2 and Monthly options. These give shoppers different ways to manage a purchase while the merchant receives payment from Sezzle. Available plans, lender information and applicable charges must be confirmed at checkout rather than inferred from marketing examples.

Opt-In Credit Reporting

The June 2025 presentation describes Sezzle Up as an opt-in credit-reporting program, not an automatic benefit of every BNPL purchase. Enrolled shoppers may have an opportunity to build credit through on-time payments. Credit-score improvement is not guaranteed. Credit bureaus determine scores based on multiple factors. Late payments are also reported and may negatively affect credit scores; the program does not remove negative credit history.

Sources: Sezzle merchant presentation, June 2025, slides 3 and 6–11; Forrester study, February 2023, pages 6–9.

More Than a Payment Option

Shopper Discovery

Sezzle’s consumer-facing channels can introduce shoppers to participating merchants. Interviewees described product features and campaigns that brought additional traffic to their websites. Being featured is not guaranteed, so discuss available opportunities with BAMS. Ask which channels, placement opportunities and campaign requirements are available for your business before committing time or budget.

Coordinated Marketing

Study participants reported working with Sezzle on planning and ongoing coordination. Successful campaigns still require merchant effort, including product selection, messaging, creative review and clear ownership of the launch.

Practical Launch Support

Before launch, test how Sezzle appears in your checkout and how staff explain the available choices. Forrester’s interviewees described integration as straightforward, but still allocated time to testing, coordination and ongoing support.

The Research Behind The Results

Forrester’s February 2023 Total Economic Impact™ study, commissioned by Sezzle, combined interviews with six representatives from four organizations into a composite merchant model.

Cover of Forrester’s February 2023 Total Economic Impact of Sezzle study, commissioned by Sezzle
Forrester Total Economic Impact™Commissioned By Sezzle · February 2023
The Composite Model

Three-Year, Risk-Adjusted Analysis

110%Modeled Return On Investment
<6Months To Modeled Payback
45%Modeled Average Order Value Lift

The model evaluated benefits, transaction fees and merchant labor over three years—not expected results for every merchant.

How Value Was Modeled

Three Sources Of Benefit

01Additional Customers
02Higher Transaction Approvals
03Larger Order Values
What Changes The Outcome

Costs And Merchant Context

Included CostsTransaction Fees And Merchant Labor

InfluencesMarketing Participation And Customer Mix

Source Forrester Total Economic Impact™ of Sezzle, commissioned by Sezzle, February 2023, pages 1–5, 8–13 and 15–18. Merchant growth findings: pages 8, 13 and 16.

Buy Now Pay Later Frequently Asked Questions

Buy Now, Pay Later (BNPL) is a flexible payment option that lets customers split their purchase into smaller, interest-free installments instead of paying in full at checkout. With Sezzle, shoppers have several purchase options to spread out their payments. This helps them budget better without having to compromise on their interests and while your business gets paid in full right away!

Sezzle Ratings & Metrics

4.9App Store
★★★★★
4.7Google Play
★★★★★
3BAnnual underlying merchant sales
17MLifetime Sezzle downloads
412KAnnual unique merchants shopped

1 Forrester Total Economic Impact Study Commissioned by Sezzle, February 2023.

2 Survey hosted on Sezzle App Q1 2025, 8700 respondents, users could choose more than one BNPL.

3 PYMNTS Credit Accessibility Research, June 2023.

Ready to empower your customers?

Learn the value of Buy Now Pay Later today

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