Kimberly Ang

Why Most Gift Card Programs Stall Before They Scale Your gift card program is live. Cards are selling. Yet gift card program management often stops at the sale. Meanwhile, revenue has flatlined and you’re not sure why. The common instinct is to add more gift card sales channels or invest in flashy promotions. That rarely […]

Your Gift Card Program Isn’t a Perk. It’s a Timing Problem. Many small business owners think of gift cards as a nice feature, a loyalty add-on, something to display near the register during the holidays. But the businesses actually winning with gift card program strategy aren’t treating cards as a product. They’re treating them as […]