Whenever a user dispute a credit card charge they find in their credit card history, one of the provider’s first steps is to demand that the retailer returns the value of the charge – this means chargebacks. They protect consumers from fraudulent charges, but they can also be extremely costly to the merchant.
Merchant services play a large role in your business. They help you collect revenue, but they also impact your expenses. Find the right company that doesn’t disrupt your cash flow.
When you’re looking for a payment processing service so you can make personal online transactions, you might just use the first thing you come across. But when it comes to your business, you want to back up your choice with some research. Different payment processing tools, like PayPal, Stripe, and BAMS, offer a wide array of benefits and supplemental features. The most important thing for your business, however, is PCI compliance.
Continue reading “Don’t Have Dangerous Gaps in PCI Compliance”
Marketing strategies rely on having information. You need to know as much about your prospective customers as possible so you can reach out to them effectively. A lot of that information comes from your website traffic. What your visitors do, how they interact with the site, and what items they buy form a large part of your understanding. But the information you can gather through Google Analytics and lead generation isn’t the end of your information-gathering abilities. Payment processing reports and analytics can tell you a lot about your customers and your store. Here are some tips: