Understanding EMV

Businesses will soon be required to update their payment equipment to accept EMV (Europay, MasterCard and Visa) or chip cards. These cards have an embedded microchip that adds a layer of security for both the customer and the business.

Starting October 1st, 2015 businesses now assume risk on fraudulent transactions if they are not able to accept chip cards.

Fill out a Contact Us form to learn more about if your busines is EMV ready.

How BAMS can help

BAMS offers multiple EMV terminals and PIN Pads to help businesses stay current on the latest payment trends. Whether you have a standalone terminal or are integrated with a point of sale system, we have a solution for you.

Our EMV terminals are backed by our low-cost guarantee on credit card processing, 24/7/365 customer service and easy account setup.

What does the liability shift mean?

Beginning in October 2015, when a fraudulent transaction occurs, whichever party – whether it's the merchant, processor or card issuer – is the cause of the EMV (chip card) transaction not occurring will be held liable for any resulting card-present counterfeit losses.

Before Oct 1st, 2015

Mag Stripe Card

Mag Stripe Terminal

Issuer liable for fradulent transactions


After Oct 1st, 2015

EMV/Chip Card

Mag Stripe Terminal

Merchant liable for fradulent transactions


EMV/Chip Card

EMV/Chip Terminal

Issuer liable for fradulent transactions

Who does this impact?

Anyone who may accept cards in a face to face environment.

Restaurant

Retail

Hospitality

Fitness


Salons

Healthcare

Supermarkets

Automotive

Ready to see what BAMS can do for you?  Complete a Contact Us form to be contacted by a specialist.