Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Category: Online Payments
Payment gateways are a crucial tool in both ecommerce and brick-and-mortar sales, but many merchants don’t necessarily understand what their gateways do or why they really need to have one at all. With that in mind, the following is a quick refresher on what gateways are, how they work, and why they’re so important. […]
Payment gateways are software tools that enable transaction processing by acting as the bridge between the end customer and a merchant’s payment processor. Every transaction – both online and off – goes through some type of payment gateway. In ecommerce, payment gateways provide everything from payment data encryption to two-way communication to fraud protection and […]
As a small business owner, you should always be on the lookout for ways to improve your customer offerings to drive customer loyalty and satisfaction. There are a few things that have historically benefited small businesses such as loyalty programs, customer reviews, and community engagement. The bottom line is that without satisfied customers, your business […]
Mobile merchant services enable businesses to easily accept payments from a mobile device at any time, from anywhere. These services are essential for increasing reach for small businesses and growing customer satisfaction for larger businesses. There are many industries that can greatly benefit from having mobile merchant services, some of which may surprise you. Here […]
One thing that any business should be aware of when processing digital payments are chargebacks and chargeback prevention. Chargebacks can have a huge impact on business owners, especially for small businesses. The last thing that a business owner wants is to have to refund a customer for services rendered or products shipped, especially when there […]
With the retail world rapidly moving online, many companies are turning to online sales and e-commerce to keep pace with our evolving market. However, if retailers want to join the vast world of online sales, there are rules and procedures they have to follow, both to protect themselves from fines and their customers’ private information. […]
Making it today as a small business can be challenging. Between having to compete with big corporations and the ever-growing online market, it’s never been harder for brick and mortar stores. However, several tools, techniques, and technologies can help you integrate into the modern online market.
Retail ecommerce is already worth over 431 billion dollars in the United States alone and is set to exceed $563 billion by 2025. Simply put, your customers are already online. If you’re still weighing the pros and cons of selling on the web, now is the time to take the plunge. Expanding your sales to […]
Apple Pay is a popular service for contactless payments, and becoming compatible with its system can enhance your business in several ways. If you’re a merchant that has never heard of Apple Pay or you’re simply on the fence about taking that step, it’s important to take a look at the benefits of Apple Pay. […]
Online sales are the norm today and are growing more popular and ubiquitous each year. According to the US census bureau, in 2020, e-commerce sales now account for roughly 14% of all retail sales – an increase of nearly 8% from 2015. With more people utilizing e-commerce each year, it pays for retailers to integrate […]
Digital transactions — credit cards, online payment gateways, Apple Pay — have already supplanted cash as our preferred payment method, with cash falling even further out of favor in the wake of the global pandemic. Yet, despite growing consumer demand for a wider and wider array of electronic payment options, there are still merchants all […]
Your ecommerce merchant services provider is one of the easiest factors to overlook when it comes to the success or failure of your ecommerce business. It can be easy to assume that all merchant services providers are the same, but that couldn’t be further from the truth. The processing partner you choose will impact everything […]
Payment gateways are an important technology used by every single merchant that accepts credit or debit card transactions, both online and off. But many merchants don’t understand what payment gateways are or how they work, and, as a result, they may be using a payment gateway system that doesn’t properly meet their needs or costs […]
Mobile devices have become an ingrained and integral part of our daily lives. Today, over 80% of adults in the United States own a smartphone, and roughly half own a tablet. More than just communication tools, those mobile devices exist to entertain us and make our lives easier, and, unsurprisingly, they’ve become a go-to tool […]
A touch screen point-of-sale (POS) system is like a typical POS system, but the software operates on handheld devices and tablets, rather than traditional POS hardware. Touch screen POS systems are web-based and can synchronize in real time to a variety of other software solutions, enabling merchants to monitor their businesses from anywhere in the […]
Apple Pay is Apple’s proprietary electronic payment solution, working hand-in-hand with Apple Wallet, the company’s card storage platform. Its userbase is growing extremely rapidly, and the system is well on its way to handling one out of every ten card payments by 2025. To use Apple Pay, users program their debit and credit card information […]
Learn how to lower your credit card processing fees and save money.
Next-day funding is one of the most beneficial services a payment processing partner can offer to your business. The standard funding hold imposed by most merchant services providers can easily eat up two to three days between the time you make a sale and the time that money lands in your bank account. That’s valuable […]