Magento is Now Part of Adobe. How Does the Acquisition Impact Your Store?
In June of 2018, Adobe completed its acquisition of Magento, one of the world’s leading eCommerce platforms. With the acquisition, Magento Commerce Cloud was added to the Adobe Experience Cloud, giving Adobe full end-to-end coverage of every aspect of online store creation and management, from web design to graphic design, content creation, sales, order management, and payment handling. For Magento users, the acquisition represents no real change in the operation of their stores, but the Magento platform as a whole is now subject to some new factors thanks to the sheer size of Adobe, most of which are extremely positive.
Being part of the Adobe Family Ensures Magento’s Long-Term Improvement and Success
The major upside of Adobe’s acquisition of Magento is that Adobe has a history of putting out absolutely excellent products and continuously updating and upgrading them with features driven by the needs of their users. Magento, already one of the most popular eCommerce platforms online, now stands to benefit from that exact same forward-thinking and constant development as a member of the Adobe family. For Magento users, that means they can rest assured that the platform they’ve chosen to run their stores on will be kept relevant, fresh, and secure long into the future. For users who haven’t yet selected an eCommerce platform, having the support of a giant like Adobe behind it makes Magento a very attractive option.
Being part of the Adobe Family Also Makes Magento Part of a Larger Target
Arguably the only potential downside of the merger is that Magento’s absorption into the Adobe family means that its interconnectedness with Adobe’s other products and companywide cloud-based infrastructure as a whole means that attacks targeting Adobe now have the potential to impact Magento as well. We saw exactly that in late 2017, when an Adobe breach impacted users on the Magento marketplace, exposing some account holder information to an unauthorized third party. However, the flipside of the coin is that Adobe takes security incredibly seriously, and most Adobe cloud data is stored securely through AWS, meaning that Magento isn’t necessarily any more vulnerable to outside threats than it was prior to the acquisition, and may actually be safer, although now intertwined with a larger target.
Security and Functionality Through BAMS Third-Party Integrations
Magento users utilizing BAMS for merchant services saw no interruption or change in their service as a result of the acquisition, enjoying the same highly secure, low-cost payment processing that they’ve always been used to. BAMS continues to work seamlessly with a full suite of third-party integrations, all of which are Magento Certified to ensure security and smooth operation. Those integrations include the Facebook tracking pixel, Remarkety Email Marketing Automation, Zoho CRM, Hubspot, Rejoiner, Google Customer Reviews, MailChimp, and dozens more. These extensions enable you to take your online store and online payment processing to the next level by quickly and easily expanding capabilities without the need for expensive custom coding or design.
For more information on how BAMS can enhance your Magento store and provide you with the most affordable payment processing in the industry, visit BAMS.com to get in contact with a member of our team or to begin your free five-step price comparison today!
