Cart Abandonment Tools: Five Tools to Help You Get Shoppers Through Checkout

Cart Abandonment Tools

Cart abandonment is the scourge of eCommerce. With over three-quarters of all carts abandoned, the amount of revenue that walks away from online stores each day is staggering. Thankfully, there are a wide variety of eCommerce tools designed to seamlessly integrate with your online store to help you reclaim that lost revenue. From email follow-ups to one-time discounts to lead capture popups, the following represent five of the best tools on the market today to help you move more customers all the way through to checkout completion.  

 

1) CartStack

CartStack is an email follow-up solution that captures the data from a shopper’s abandoned cart and then uses it to send them a series of follow-up reminders. According to CartStack, their automated email campaigns can recapture up to 15% of abandoned carts and offer a 27 to 1 ROI on each campaign. It’s an elegant solution, and with prices starting as low as $29 per month, it’s an easy choice for businesses looking for a hassle-free way to recapture the otherwise lost revenue from abandoned carts. 

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2) AdRoll

AdRoll also offers cart abandonment follow-up emails, but it’s a much more robust solution billed as a complete marketing platform. In addition to automated abandonment follow-ups, AdRoll also includes tools for customer retargeting, advanced audience insights, AI-driven product recommendations, and much more. It’s free to start, and the most expensive plan comes in at just $19 per month, making it a steal for the number of features packed in.

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3) OptinMonster

OptinMonster is an eCommerce service that focuses on offering email marketing tools, but it includes a unique cart abandonment tool that revolves around exit intent. With OptinMonster, each time a user goes to exit your cart (or any part of your site) OptinMonster tracks the mouse movement, predicts the impending exit and serves the user with a popup designed to encourage checkout completion or to capture the user’s email for future follow-up. It’s an effective solution, and, combined with OptinMonster’s full suite of marketing tools, it’s easily worth the $14 per month that it costs to use the service on one site. 

Learn more about OptinMonster

 

4) Rejoiner

Rejoiner is a service designed to both reduce cart abandonment and maximize customer lifetime value, and it includes a number of valuable tools to accomplish both. On the abandonment side, Rejoiner uses automated triggers to detect cart abandonment and serve the user with custom-tailored marketing messages. That could mean popups or lead capture forms, or dynamic discounts designed to sweeten the deal for users willing to complete their purchase on the spot. The platform also offers predictive product recommendations, advanced customer profiles, and more. Rejoiner starts at $95 per month for 500 contacts, making it one of the higher-priced options on this list.  

Learn more about Rejoiner

 

5) Qualaroo

Qualaroo is a customer feedback application designed to generate useful information on everything from UX to product selection and beyond. It includes the ability to offer exit surveys to users to garner insight into why customers aren’t converting. It’s an active measure that requires user participation, but in cases where customers do offer up feedback, the level of detail that can be extracted from real user responses is significant. The major downside of Qualaroo is that the service starts at $199 per month, putting it outside the price range of many small businesses. 

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The tools listed here all represent great ways to begin recapturing abandoned carts, but what about recapturing the revenue from customers that complete their checkouts? More specifically, what about recapturing some of the transaction fees lost on each credit card purchase by moving onto a more favorable pricing system? How much revenue could that put back into your pocket each month?

BAMS merchant accounts utilize interchange-plus pricing, the most transparent and lowest pricing structure available in the payment processing industry. As a result, in addition to a full host of leading merchant services, BAMS also offers merchants guaranteed low pricing. For more information on how BAMS could help you reclaim more of your monthly merchant fees, visit BAMS.com to begin your free five-point price comparison today.

Apple Pay And WooCommerce

Apple Pay and WooCommerce

Why Your WooCommerce Store Needs Apple Pay and How to Get Setup

WooCommerce powers well over a quarter of all online stores and the popularity is due to both the extreme ease of setting up and using the platform and the attractive, user-friendly shopping experience it provides to customers. But as well-designed as they are, WooCommerce stores are still prone to clunky and convoluted checkout processes. Apple Pay – the proprietary payment solution that comes built-in to all Apple devices and computers – can change all that. With Apple Pay enabled, your WooCommerce store’s checkout becomes a completely frictionless process that creates a better experience for your customers, boosts your conversion numbers, and costs you nothing. It’s becoming the payment method of choice of Apple users around the world, and the ease with which it can be integrated into your store makes adopting it an easy decision. 

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Apple Pay and BigCommerce

Apple Pay & BigCommerce

A Match Offering Major Benefits for Both Your Store and Your Customers

BigCommerce is a full-featured and extremely popular eCommerce platform that brings all the infrastructure an eCommerce merchant could need into a single platform. If your store runs on BigCommerce, you also know that it offers a wide variety of checkout options designed to streamline one of the highest-danger points of an online transaction. But cart abandonment is still a big problem, even for BigCommerce stores, and plugging that leak is of prime importance. Apple Pay might just be the best solution to the cart abandonment problem currently available, and, luckily, integrating it with BigCommerce can be handled in a matter of minutes. 

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Apple Pay Basics

Apple Pay

How Apple’s Growing Payments App Can Help Your Business Today

We live in a world where convenience is king, and consumers expect as many payment options as possible. It’s also a world quickly trending towards a cashless economy in the wake of a global pandemic that has made contactless card payments the norm. Today, failing to offer customers contactless payment options in-store could be the difference between making a sale or not, and accepting consumers’ preferred payment options is even more important online where cart abandonment runs rampant and consumer loyalty is essentially nonexistent. 

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6 WooCommerce Plugins to Help Turn More Visitors Into Customers

6 WooCommerce Plugins to Help Turn More Visitors Into Customers

WordPress has dominated the content management space for a decade or more, so it’s no surprise that WooCommerce, the CMS’ native eCommerce platform, currently powers over a quarter of all online stores. Much like WordPress, one of the biggest strengths of WooCommerce is the number of third-party plugins available to augment and enhance the platform’s functionality. Store conversion is a major target of those plugins, and the following represent just six the dozens of outstanding WooCommerce plugins designed to help you turn more visitors into paying customers. 

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What Is a Merchant Account, Why Do I need One, and How Do I Sign Up?

Merchant Account

The world is digital, and whether it’s an in-store purchase or an online order, consumers expect to be able to pay quickly and easily, and that means cards. Cash is almost obsolete at this point, meaning more and more merchants are looking for new ways to accept electronic payments with the lowest possible cost and highest possible convenience. It might be easy to turn to a company like PayPal out of sheer brand recognition, but if your business is looking to get started accepting credit cards, there’s a very good chance you’d be much better off with your own merchant account. 

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Simple (And FREE) Ways to Generate More Website Traffic

Generate More Website Traffic

Web Traffic is like the fuel that keeps the engine of eCommerce running. Keep the tank topped up, and your store will roar along happily – let things get dry, and you might find yourself coasting to a stop. But unlike gasoline, it’s entirely possible to obtain web traffic completely free – and with a large chunk of the population currently hunkered down in their homes, now is a great time to do it. But boosting your free, organic traffic won’t happen on its own. There are certain steps you’ll need to take to ensure that your site is optimized to take advantage of a wide variety of traffic sources. The following are four of the most important ways you can do that, and luckily, all are very straight forward and cost little to nothing. 

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What to do About Magento 1’s Upcoming End of Life

Magento 1 Merchants

On June 30th, 2020, Magento 1 – one of the web’s oldest and most successful eCommerce platforms – will reach its end of life (EOL). The company’s new platform, Magento 2, offers improved architecture, faster loading times, better interfaces, and much more. As a result, many Magento merchants have already switched off of the old platform. But for the tens of thousands of merchants still on Magento 1, as of June 30th, support from the company will be switched off permanently. Sites running on Magento 1 will continue to operate, but doing so will expose merchants to some significant risks – risks that any serious business simply can’t afford to take.  Continue reading “What to do About Magento 1’s Upcoming End of Life”

The Top WooCommerce Plugins for 2020 – How to Get the Most from Your WooCommerce Installation

WooCommerce over Shopify

WordPress continues to dominate web publishing, and, as a result, WooCommerce now owns well over a quarter of the eCommerce space. With so many web stores running on WooCommerce, a sea of third-party applications have been developed to help those merchants get the most out of their online efforts. The following are four of the best third-party apps available in 2020, covering everything from on-site search to drop shipping to analytics, and beyond. 

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