What Is a Merchant Account, Why Do I need One, and How Do I Sign Up?

Merchant Account

The world is digital, and whether it’s an in-store purchase or an online order, consumers expect to be able to pay quickly and easily, and that means cards. Cash is almost obsolete at this point, meaning more and more merchants are looking for new ways to accept electronic payments with the lowest possible cost and highest possible convenience. It might be easy to turn to a company like PayPal out of sheer brand recognition, but if your business is looking to get started accepting credit cards, there’s a very good chance you’d be much better off with your own merchant account. 

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Simple (And FREE) Ways to Generate More Website Traffic

Generate More Website Traffic

Web Traffic is like the fuel that keeps the engine of eCommerce running. Keep the tank topped up, and your store will roar along happily – let things get dry, and you might find yourself coasting to a stop. But unlike gasoline, it’s entirely possible to obtain web traffic completely free – and with a large chunk of the population currently hunkered down in their homes, now is a great time to do it. But boosting your free, organic traffic won’t happen on its own. There are certain steps you’ll need to take to ensure that your site is optimized to take advantage of a wide variety of traffic sources. The following are four of the most important ways you can do that, and luckily, all are very straight forward and cost little to nothing. 

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What to do About Magento 1’s Upcoming End of Life

Magento 1 Merchants

On June 30th, 2020, Magento 1 – one of the web’s oldest and most successful eCommerce platforms – will reach its end of life (EOL). The company’s new platform, Magento 2, offers improved architecture, faster loading times, better interfaces, and much more. As a result, many Magento merchants have already switched off of the old platform. But for the tens of thousands of merchants still on Magento 1, as of June 30th, support from the company will be switched off permanently. Sites running on Magento 1 will continue to operate, but doing so will expose merchants to some significant risks – risks that any serious business simply can’t afford to take.  Continue reading “What to do About Magento 1’s Upcoming End of Life”

The Top WooCommerce Plugins for 2020 – How to Get the Most from Your WooCommerce Installation

WooCommerce over Shopify

WordPress continues to dominate web publishing, and, as a result, WooCommerce now owns well over a quarter of the eCommerce space. With so many web stores running on WooCommerce, a sea of third-party applications have been developed to help those merchants get the most out of their online efforts. The following are four of the best third-party apps available in 2020, covering everything from on-site search to drop shipping to analytics, and beyond. 

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Three Simple Ways to Reduce Cart Abandonment

Reduce Cart Abandonment

Online cart abandonment is one of the biggest problems plaguing eCommerce merchants, with up to 80% of all carts ditched by users before payment can be processed. The amount of money lost to cart abandonment each year is staggering, so it isn’t surprising that most merchants are constantly looking for ways to see their customers all the way through to order competition. The following are three simple but highly effective tips that online merchants can use to minimize cart abandonment and reduce the significant impact it can have on the bottom line. 

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Five Top Ecommerce Fraud Prevention Tools for 2020

Top Ecommerce Fraud Prevention Tools

With each passing year, bad actors find newer and more creative ways to scam eCommerce stores, costing merchants and payment processors billions of dollars annually. With that in mind, it’s extremely important that online businesses take the necessary steps to minimize the chances of falling victim to online fraud, including all-too-common chargeback fraud. The following are three of the top fraud detection and prevention services available to merchants in 2020, each of which represents multiple layers of protection that can be applied to each and every transaction processed. 

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The Top Seven BigCommerce Integrations for 2020

BigCommerce is one of the most popular and most functional eCommerce platforms currently available, and one of the reasons the company enjoys the success it does is their commitment to working with 3rd party app developers. Those developers bring a constant stream of new applications and functionality to the core BigCommerce platform, ensuring store owners can streamline and customize all areas of operations to ensure optimum profitability. The BigCommerce app store is vast, but the following are five of the best apps available to merchants in 2020. 

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What Shopify’s Elimination of Transaction Credits on Refunds Fees Means for You

Alternatives to Shopify

Refund fees are a reality of doing business. No matter how perfectly you hold up your end of a transaction, there will always be cases in which your buyers change their minds. As a merchant, it’s in your best interest to make that process as transparent and as straightforward for your buyers as possible, as a clear, frictionless refund policy is one of the keys to good customer service and to avoiding chargebacks. Theoretically, a return should essentially turn back the clock, making it as if a transaction never happened – the customer gets their money back, you get your merchandise back, and the payment processor refunds any fees paid by either side. But what if the payment processor refused to give you back your transaction fees so that every return – regardless of the reason – ended up costing you money? 

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Shopify: What March 1 Changes Mean for Buyers, Sellers and Shopify Sales


Shopify is one of the world’s leading e-commerce platforms used by thousands of online retailers, sellers and commerce websites. It’s one of the first recommended platforms for start-ups and it can be integrated into any chosen website: These are all some of the reasons why it’s become one of the top options for selling and buying most things online. 

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