Have you ever stamped a card in anticipation of a free coffee? Presented a swipe card to gain points towards your next gallon of gas? Signed up for a payment card offering a percentage of your purchase back? If so, you’re already very familiar with customer loyalty programs.
Loyalty programs represent a great way to generate repeat customers while simultaneously building a long-term brand relationship, and their effectiveness is demonstrated by their sheer ubiquity across all of retail. Today, customers expect loyalty programs, and failure to offer one could result in lost sales to your competitors who are offering those all-important points. Continue reading “Successful Loyalty Model in Merchant Payments”
Loyalty programs have been around for a very long time, but today, they’re everywhere. Our wallets are now packed with plastic and paper designed to get us some sort of discount from the stores and brands we love, and with good reason – loyalty cards work. They’re extremely popular with customers because people love discounts, and they’re a gold mine for merchants because they offer significant benefits to both the bottom line and the building of customer relationships. In this article, we’ll take a look at some of those benefits, as well as how merchants can get started with their own loyalty programs today.
Continue reading “Take Your Business to the Next Level by Offering a Loyalty Program”
Sometimes you just don’t have the time or personal knowledge necessary to purchase someone a truly personal gift, and in those instances, nothing beats a gift card. They’re kind of like cash, but not nearly as impersonal, and the convenience they provide for the giver and recipient makes them incredibly popular. But gift cards aren’t just good for your customers, they’re also good for your business, and they can impact everything from customer satisfaction to the health of your bottom line. Below are three undeniable reasons your business can’t afford to ignore these little plastic revenue drivers.
Loyalty cards are becoming a staple of the modern shopping experience. That means companies that don’t include loyalty programs, discount cards, and other incentives for recurring shopping trips are likely to miss out on return customers. Many companies are starting to centralize their loyalty programs in an app, but that doesn’t mean they’re getting rid of their cards. Here are two reasons to make sure a physical card is part of your program:
Continue reading “Tangible Benefits of Adding a Loyalty Card to Your Loyalty Program”
Companies are constantly looking for ways to increase morale among their employees. Whether it’s recognizing hard work, a Christmas or birthday present or simply saying “Thank you!” for sticking with the company. The giver wants a unique way that will be appreciated and remembered. That’s where original gift cards come in.
Continue reading “Increase Employee Morale with Personalized Online Gift Cards”