Cart abandonment is the scourge of eCommerce. With over three-quarters of all carts abandoned, the amount of revenue that walks away from online stores each day is staggering. Thankfully, there are a wide variety of eCommerce tools designed to seamlessly integrate with your online store to help you reclaim that lost revenue. From email follow-ups to one-time discounts to lead capture popups, the following represent five of the best tools on the market today to help you move more customers all the way through to checkout completion.
1) CartStack
CartStack is an email follow-up solution that captures the data from a shopper’s abandoned cart and then uses it to send them a series of follow-up reminders. According to CartStack, their automated email campaigns can recapture up to 15% of abandoned carts and offer a 27 to 1 ROI on each campaign. It’s an elegant solution, and with prices starting as low as $29 per month, it’s an easy choice for businesses looking for a hassle-free way to recapture the otherwise lost revenue from abandoned carts.
2) AdRoll
AdRoll also offers cart abandonment follow-up emails, but it’s a much more robust solution billed as a complete marketing platform. In addition to automated abandonment follow-ups, AdRoll also includes tools for customer retargeting, advanced audience insights, AI-driven product recommendations, and much more. It’s free to start, and the most expensive plan comes in at just $19 per month, making it a steal for the number of features packed in.
3) OptinMonster
OptinMonster is an eCommerce service that focuses on offering email marketing tools, but it includes a unique cart abandonment tool that revolves around exit intent. With OptinMonster, each time a user goes to exit your cart (or any part of your site) OptinMonster tracks the mouse movement, predicts the impending exit and serves the user with a popup designed to encourage checkout completion or to capture the user’s email for future follow-up. It’s an effective solution, and, combined with OptinMonster’s full suite of marketing tools, it’s easily worth the $14 per month that it costs to use the service on one site.
4) Rejoiner
Rejoiner is a service designed to both reduce cart abandonment and maximize customer lifetime value, and it includes a number of valuable tools to accomplish both. On the abandonment side, Rejoiner uses automated triggers to detect cart abandonment and serve the user with custom-tailored marketing messages. That could mean popups or lead capture forms, or dynamic discounts designed to sweeten the deal for users willing to complete their purchase on the spot. The platform also offers predictive product recommendations, advanced customer profiles, and more. Rejoiner starts at $95 per month for 500 contacts, making it one of the higher-priced options on this list.
5) Qualaroo
Qualaroo is a customer feedback application designed to generate useful information on everything from UX to product selection and beyond. It includes the ability to offer exit surveys to users to garner insight into why customers aren’t converting. It’s an active measure that requires user participation, but in cases where customers do offer up feedback, the level of detail that can be extracted from real user responses is significant. The major downside of Qualaroo is that the service starts at $199 per month, putting it outside the price range of many small businesses.
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The tools listed here all represent great ways to begin recapturing abandoned carts, but what about recapturing the revenue from customers that complete their checkouts? More specifically, what about recapturing some of the transaction fees lost on each credit card purchase by moving onto a more favorable pricing system? How much revenue could that put back into your pocket each month?
BAMS merchant accounts utilize interchange-plus pricing, the most transparent and lowest pricing structure available in the payment processing industry. As a result, in addition to a full host of leading merchant services, BAMS also offers merchants guaranteed low pricing. For more information on how BAMS could help you reclaim more of your monthly merchant fees, visit BAMS.com to begin your free five-point price comparison today.
