Cart Abandonment Tools: Five Tools to Help You Get Shoppers Through Checkout

Cart Abandonment Tools

Cart abandonment is the scourge of eCommerce. With over three-quarters of all carts abandoned, the amount of revenue that walks away from online stores each day is staggering. Thankfully, there are a wide variety of eCommerce tools designed to seamlessly integrate with your online store to help you reclaim that lost revenue. From email follow-ups to one-time discounts to lead capture popups, the following represent five of the best tools on the market today to help you move more customers all the way through to checkout completion.  

 

1) CartStack

CartStack is an email follow-up solution that captures the data from a shopper’s abandoned cart and then uses it to send them a series of follow-up reminders. According to CartStack, their automated email campaigns can recapture up to 15% of abandoned carts and offer a 27 to 1 ROI on each campaign. It’s an elegant solution, and with prices starting as low as $29 per month, it’s an easy choice for businesses looking for a hassle-free way to recapture the otherwise lost revenue from abandoned carts. 

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2) AdRoll

AdRoll also offers cart abandonment follow-up emails, but it’s a much more robust solution billed as a complete marketing platform. In addition to automated abandonment follow-ups, AdRoll also includes tools for customer retargeting, advanced audience insights, AI-driven product recommendations, and much more. It’s free to start, and the most expensive plan comes in at just $19 per month, making it a steal for the number of features packed in.

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3) OptinMonster

OptinMonster is an eCommerce service that focuses on offering email marketing tools, but it includes a unique cart abandonment tool that revolves around exit intent. With OptinMonster, each time a user goes to exit your cart (or any part of your site) OptinMonster tracks the mouse movement, predicts the impending exit and serves the user with a popup designed to encourage checkout completion or to capture the user’s email for future follow-up. It’s an effective solution, and, combined with OptinMonster’s full suite of marketing tools, it’s easily worth the $14 per month that it costs to use the service on one site. 

Learn more about OptinMonster

 

4) Rejoiner

Rejoiner is a service designed to both reduce cart abandonment and maximize customer lifetime value, and it includes a number of valuable tools to accomplish both. On the abandonment side, Rejoiner uses automated triggers to detect cart abandonment and serve the user with custom-tailored marketing messages. That could mean popups or lead capture forms, or dynamic discounts designed to sweeten the deal for users willing to complete their purchase on the spot. The platform also offers predictive product recommendations, advanced customer profiles, and more. Rejoiner starts at $95 per month for 500 contacts, making it one of the higher-priced options on this list.  

Learn more about Rejoiner

 

5) Qualaroo

Qualaroo is a customer feedback application designed to generate useful information on everything from UX to product selection and beyond. It includes the ability to offer exit surveys to users to garner insight into why customers aren’t converting. It’s an active measure that requires user participation, but in cases where customers do offer up feedback, the level of detail that can be extracted from real user responses is significant. The major downside of Qualaroo is that the service starts at $199 per month, putting it outside the price range of many small businesses. 

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The tools listed here all represent great ways to begin recapturing abandoned carts, but what about recapturing the revenue from customers that complete their checkouts? More specifically, what about recapturing some of the transaction fees lost on each credit card purchase by moving onto a more favorable pricing system? How much revenue could that put back into your pocket each month?

BAMS merchant accounts utilize interchange-plus pricing, the most transparent and lowest pricing structure available in the payment processing industry. As a result, in addition to a full host of leading merchant services, BAMS also offers merchants guaranteed low pricing. For more information on how BAMS could help you reclaim more of your monthly merchant fees, visit BAMS.com to begin your free five-point price comparison today.

Apple Pay And WooCommerce

Apple Pay and WooCommerce

Why Your WooCommerce Store Needs Apple Pay and How to Get Setup

WooCommerce powers well over a quarter of all online stores and the popularity is due to both the extreme ease of setting up and using the platform and the attractive, user-friendly shopping experience it provides to customers. But as well-designed as they are, WooCommerce stores are still prone to clunky and convoluted checkout processes. Apple Pay – the proprietary payment solution that comes built-in to all Apple devices and computers – can change all that. With Apple Pay enabled, your WooCommerce store’s checkout becomes a completely frictionless process that creates a better experience for your customers, boosts your conversion numbers, and costs you nothing. It’s becoming the payment method of choice of Apple users around the world, and the ease with which it can be integrated into your store makes adopting it an easy decision. 

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Apple Pay and BigCommerce

Apple Pay & BigCommerce

A Match Offering Major Benefits for Both Your Store and Your Customers

BigCommerce is a full-featured and extremely popular eCommerce platform that brings all the infrastructure an eCommerce merchant could need into a single platform. If your store runs on BigCommerce, you also know that it offers a wide variety of checkout options designed to streamline one of the highest-danger points of an online transaction. But cart abandonment is still a big problem, even for BigCommerce stores, and plugging that leak is of prime importance. Apple Pay might just be the best solution to the cart abandonment problem currently available, and, luckily, integrating it with BigCommerce can be handled in a matter of minutes. 

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Apple Pay Basics

Apple Pay

How Apple’s Growing Payments App Can Help Your Business Today

We live in a world where convenience is king, and consumers expect as many payment options as possible. It’s also a world quickly trending towards a cashless economy in the wake of a global pandemic that has made contactless card payments the norm. Today, failing to offer customers contactless payment options in-store could be the difference between making a sale or not, and accepting consumers’ preferred payment options is even more important online where cart abandonment runs rampant and consumer loyalty is essentially nonexistent. 

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What is PCI Compliance and How Does it Impact Merchants?

What is PCI Compliance and How Does it Impact Merchants?

Customer payment data is incredibly valuable – that’ why the bad guys are always trying to steal it. And when security is breached and a customer’s data is stolen, it can be a long and frustrating process for the customer to deal with. To ensure that consumers are as well insulated from that possibility as possible, and to ensure the maintenance of their own reputations and value of their brands, the major credit card companies introduced PCI DSS to ensure that all merchants who process credit card transactions are doing their part to keep things secure. 

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Next-Day Funding – What It Is and What It Means for Your Business

Next-Day Funding

Running a successful business is hard work, so it’s understandable that merchants want to enjoy the fruits of their labor as quickly as possible. But standard practices in the payment industry often require merchants to wait days – in some cases almost an entire week – to gain access to their money. That delay has the potential to be hugely damaging, especially during tight times and uncertain economic circumstances like those we’re currently navigating in the wake of a worldwide pandemic. Luckily, not all merchant accounts are created equal, and some payment processors offer merchants a respite from long hold periods in the form of next-day funding.  

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POS Financing: What Is It and Why Should Merchants Consider Getting Onboard

POS merchant account services system

American consumers are unquestionably big fans of credit, with almost a quarter of all purchases made using credit cards in 2019. But, while most consumers are comfortable pulling out their plastic and enjoying the benefits of accessible credit, the sting of high-interest rates can still be a major purchase deterrent – especially on large purchases. But, what if there was another way for consumers to quickly and easily access manageable credit right at the point-of-sale, without the need to fill out long applications or submit stacks of documentation? That low-friction credit option already exists. It’s in its infancy, but POS financing – installment loans provided to customers right at the cash register – could be the next big thing in consumer payments.

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Payment Processors and Payment Gateways – What’s the Difference and Which Do You Need?

Payment Processing

In the wake of the global COVID-19 pandemic, the need for a strong online presence has never been clearer to merchants who have traditionally operated on a brick-and-mortar-only basis. But with the flood of new entrants to eCommerce comes a flood of questions as business owners struggle to navigate online sales. One question that comes up consistently is what the difference is between a payment processor and a payment gateway. In this article, we’ll explain the difference between the two, how each one works, and, most importantly, how they work together to ensure successful, secure online transactions. 

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What Are Contactless Payments and Are They Right for Your Business? Part Two

Contactless Payments

In part one of this series, we discussed the basics of contactless payments, how they work, and the exceptional convenience that they offer to consumers and businesses alike. In part two, we’ll look at an emerging benefit that has come into focus in the wake of the global COVID-19 outbreak – improved public health. We’ll also discuss some of the key steps in transitioning to contactless payment solutions, and the factors you should look into when deciding if now is the right time for your business to make the switch.

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