Tag: marketing

What is a Payment Gateway?
Featured Article What is a Payment Gateway?

Payment gateways are a crucial tool in both ecommerce and brick-and-mortar sales, but many merchants don’t necessarily understand what their gateways do or why they really need to have one at all. With that in mind, the following is a quick refresher on what gateways are, how they work, and why they’re so important.    […]

Payment Processing reports. Numbers graph 3 Ways Payment Processing Reports Can Help Your Marketing Team
Read More3 Ways Payment Processing Reports Can Help Your Marketing Team

Marketing strategies rely on having information. You need to know as much about your prospective customers as possible so you can reach out to them effectively. A lot of that information comes from your website traffic. What your visitors do, how they interact with the site, and what items they buy form a large part […]

Online gift cards concept. Blue gift card vector Get Better Insight into Your Core Target Markets by Offering Online Gift Cards
Read MoreGet Better Insight into Your Core Target Markets by Offering Online Gift Cards

Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are […]