Marketing strategies rely on having information. You need to know as much about your prospective customers as possible so you can reach out to them effectively. A lot of that information comes from your website traffic. What your visitors do, how they interact with the site, and what items they buy form a large part of your understanding. But the information you can gather through Google Analytics and lead generation isn’t the end of your information-gathering abilities. Payment processing reports and analytics can tell you a lot about your customers and your store. Here are some tips:
Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are popular for gift cards, you have another layer of consumer obscurity to penetrate because you’re dealing with two very different customer personas.