Gift cards have only been around about 20 years. Before that, is was paper gift certificates and not many of them, as the giver preferred a more “personal touch,” meaning that actually going to the store and purchasing the gift was not only more labor-intensive but more “thoughtful.” As more establishments began offering gift cards, the variety was embraced by the general public and they took off fast and hard. At this time every store, restaurant and sub shop we enter has their own gift cards to purchase, and many sell a multitude of others. We, the public, have determined that gift cards are good, but of course the less scrupulous among us have found ways to defraud consumers and those same stores, restaurants, etcetera. BAMS can help you get set up to begin selling gift cards immediately.
The latest gift card trend is purchasing them online. You buy it, get sent a secure 16 digit number and a pin code that you pass along to whomever you choose. Many businesses can send the virtual gift card to the email you provided. Once it has been purchased, the buyer is completely out of the loop. The gift is given, the buyer is happy as is the gift card recipient.
Reasons why purchasing gift cards online is smarter:
- Security – The transaction takes place in private, with no plastic cards hanging on a rack that may have been compromised.
- Spending – People spend more when using gift cards online. Overspending is normal since people can look at more than just discounted and clearance items, after all, it’s not their own hard-earned money that’s being used. These wish list items can be bought and adding an extra $20.00 or $50.00 is okay since the recipient getting something they normally would not want to entirely pay for themselves.
- Convenience – The birthday, holiday, or other has a deadline of tomorrow. Buying a gift and sending it is out of the question, it will not get there in time. An online gift card will, and be very well received.
Online gift cards are a great idea, the color is always right, it’s just the size of the amount that needs consideration. Contact us so that BAMS can explain more about online gift cards.