WordPress has dominated the content management space for a decade or more, so it’s no surprise that WooCommerce, the CMS’ native eCommerce platform, currently powers over a quarter of all online stores. Much like WordPress, one of the biggest strengths of WooCommerce is the number of third-party plugins available to augment and enhance the platform’s functionality. Store conversion is a major target of those plugins, and the following represent just six the dozens of outstanding WooCommerce plugins designed to help you turn more visitors into paying customers.
1) WooCommerce Points and Rewards
Loyalty programs are a major driver of repeat business, and the ability to earn rewards can have a significant impact on your visitors’ buying decisions. WooCommerce Points and Rewards enables you to reward your visitors for purchases and on-site actions with points that they can redeem later for discounts. At $129, it’s not the cheapest plugin, but the value it provides far outweighs the one-time cost.
2) Booster for WooCommerce
Booster for WooCommerce is a must-have plugin for eCommerce businesses looking to operate globally. Booster does a lot, but its greatest feature is that it automates the localization of your store, so that no matter where a visitor arrives from, they’ll see your store, your products, and all of your site contents in their local language and local currency – a big help in generating better conversions.
TrustPulse is a leading plugin for store owners looking to employ social proof to improve their conversions. TrustPulse enables you to custom configure social-proof-based notifications to display to users while shopping in order to build their trust in your eCommerce site and your service. The site claims up to 15% improvement in conversions, which more than offsets the cost of between $39.50 or $299.50 per year depending on the plan selected.
4) Discount Rules for WooCommerce
Discount Rules is a robust plugin designed to enable you to quickly and easily create automated discount rules for your WooCommerce store. Discounts can be created based on everything from purchase volume, fixed percentages, tiered pricing, BOGO-style offers, user purchase history, dynamic item combinations, and much more. That ability to finely tune your discounts is a major benefit to conversions, particularly around holidays. The basic version of the plugin is completely free, and the Pro version is only $49 per year.
5) Site Kit
Google’s Site Kit is easily integrated with any WooCommerce store and provides invaluable insight into how visitors browse and use your eCommerce store. A better understanding of how visitors interact with your site enables you to make better decisions in layout, content, and product design, which in turn has a major impact on conversions.
6) YITH WooCommerce One-Click Checkout
One-Click Checkout from YITH enables your logged-in users to make purchases with a single click. A clunky checkout process is one of the biggest drivers of online cart abandonment, and offering a streamlined direct checkout ensures your repeat buyers will always be able to shop with the greatest convenience possible. One-Click Checkout does require users to be logged in, however, so even with it installed, it’s still important to ensure your store has the smoothest possible checkout process for non-logged in visitors as well.
These apps are all either free, or well worth their subscription costs, and will go a long way towards maximizing your eCommerce store’s conversion rates. But higher conversion rates on their own won’t maximize your profitability. To do that, you also need to minimize costs – specifically, your transaction costs. Arguably the best way to do that is to switch to a BAMS merchant account. BAMS offers guaranteed low pricing thanks to our industry-best interchange-plus pricing model. That model ensures that, as a BAMS merchant, you’ll always have access to the lowest and most transparent merchant services fees in the business.