Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: amex

Amex OptBlue is a program designed to make American Express payments more accessible to small businesses. Traditionally, the high barriers to entry on the network and the extremely high transaction fees made American Express more trouble than it was worth for smaller merchants. To remedy that problem, the company created the Amex OptBlue program, which […]

Accepting American Express cards hasn’t always been easy – especially for small business owners. When consumers think “credit card,” Visa and Mastercard are generally the two brands that come to mind first, because those two cards, along with Discover cards, are accepted by effectively every single merchant that offers credit card payments. For decades, American […]

“Don’t do business without it” is the merchant-side slogan of American Express. Yet, for decades, countless merchants have done exactly that. American Express processing was expensive and couldn’t be mixed with payment processing for any other card company, making it more problematic than it was worth for most small merchants. As a result, many stores […]