Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: card-reading technology

Having a payment gateway that accepts credit cards on-site is important for most modern businesses, and it’s an absolute must for retail businesses, where cash-only sales are all but extinct. But how do you go about getting a credit card reader? The good news is that getting set up with a reader isn’t that hard, […]

We all know that the chip, or EMV, POS is becoming the new standard for card-reading technology. But what is the difference between the original magnetic stripe and the new EMV? And which one is better?