Ecommerce in 2021 – 3 Online Business Trends for a Post-COVID World

Ecommerce trends 2021 COVID-19

2020 was an unprecedented year for brick and mortar merchants, as the global COVID-19 pandemic saw many businesses forced to close and strict guidelines put in place limiting in-store activities. In turn, consumers flocked online, boosting ecommerce sales by 45% year-over-year and accelerating ecommerce adoption by as much as five years. Consumer habits are like a ratchet – they only go one way – and that means that the same new shopping behaviors consumers developed during 2020’s online rush will likely stay with them long after COVID-19 is a distant memory. Continue reading “Ecommerce in 2021 – 3 Online Business Trends for a Post-COVID World”

Is it Zoom or Nothing? Video Conferencing Options for Small Businesses

Is it Zoom or Nothing? Video Conferencing Options for Small Businesses

With government-mandated shutdowns impacting countries all around the world, many businesses have been forced to embrace full-staff work-from-home models in order to keep the proverbial doors open. In turn, video conferencing tools have become indispensable, as daily meetings have moved from the boardroom to the living room. Small businesses looking for new video conferencing tools have a plethora of options available to them, both free and paid, and each offering specific strengths and suffering from specific weaknesses. Most offer the same core features, but some stand out over others both in their usability and their price points. The following is a quick summary of four of the leading applications.  Continue reading “Is it Zoom or Nothing? Video Conferencing Options for Small Businesses”

How COVID-19 is Impacting Online Shopping

COVID-19 Outbreak

The outbreak of SARS-CoV-2, more commonly known as COVID-19, has cast the world into disarray in seemingly record time. From the gutting of financial markets to forced quarantines and social distancing rules, the impact the virus is having on the lives of people all over the world can’t be overstated. The high-contagion factor and rapid spread of COVID-19 have seen it spread much faster than previous contagions like SARS or MERS, and that rapid spread has also caused some major shifts in consumer shopping behavior. While some changes – like the panic-buying of toilet paper and bottled water – are not rational, most make total sense considering the restrictions being put in place and the general caution surrounding COVID-19’s spread.  Continue reading “How COVID-19 is Impacting Online Shopping”