Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: EMV Chip Card Acceptance
The past few years have seen a sea of change in the payments industry and the role that EMV payment cards play in the lives of consumers. Worldwide health measures have changed the way we pay in-person, and, today, cash is no longer king – so much so that many consumers no longer carry any […]
A credit card is a credit card, and a payment terminal is a payment terminal, right? 😉 Many merchants and restauranteurs would agree with that statement, but they’d also be very wrong. As a result, a huge number of restaurants don’t have the hardware they need to process EMV cards – the current standard in […]
We all know that the chip, or EMV, POS is becoming the new standard for card-reading technology. But what is the difference between the original magnetic stripe and the new EMV? And which one is better?
Over the last few years, many credit and debit card issuers have added the EMV chip to their cards. These are the little golden spots on cards that look somewhat like mini circuit boards. Inside them, microprocessors are embedded that encrypt data and make it more secure during transactions. There are many upsides to enabling your point-of-sale (POS) equipment […]