Tag: optblue

The 5 BigCommerce Apps Your Store Needs Today
Featured Article The 5 BigCommerce Apps Your Store Needs Today

Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]

©Jerome Cid/123RF.COM Amex OptBlue Credit Card Processing for Small Business
Read MoreAmex OptBlue Credit Card Processing for Small Business

Accepting American Express cards hasn’t always been easy – especially for small business owners. When consumers think “credit card,” Visa and Mastercard are generally the two brands that come to mind first, because those two cards, along with Discover cards, are accepted by effectively every single merchant that offers credit card payments. For decades, American […]

What is OptBlue by American Express® What is OptBlue by American Express?
Read MoreWhat is OptBlue by American Express?

“Don’t do business without it” is the merchant-side slogan of American Express. Yet, for decades, countless merchants have done exactly that. American Express processing was expensive and couldn’t be mixed with payment processing for any other card company, making it more problematic than it was worth for most small merchants. As a result, many stores […]