Square is one of the world’s most popular payment processors, offering simple payment solutions and equally simple hardware to businesses looking to take electronic payments both online and in-store. One of Square’s most notable features has long been its pricing structure; a straight 2.75% with no additional flat fee tacked on to each transaction. But a recent announcement from Square has revealed that the company’s popular pricing model is about to change, with major consequences for a large portion of their merchants. Continue reading “What Square’s New Pricing Means to You”
Square is almost synonymous with phone-based mobile payment processing, but Clover – a company owned by processing giant First Data – has been carving out their own chunk of the market and making a name for themselves with availability in retail settings like Sam’s Club. Each company offers a small card reader designed to integrate with all iOS and Android smartphones, and while the hardware is incredibly similar, there are enough differences in the software and fee structures to make doing a little research well worthwhile before choosing one over the other. Below we provide a quick analysis of where each option shines, where the two companies fall short, and which option wins out in the end.
What makes a reasonable transaction fee? Amazingly enough, a lot of merchants never ask themselves that question, and failing to think about fees almost guarantees overpaying them. Flat fees, like the kind charged by PayPal and Stripe, are probably among the most common out there. They’re straightforward and easy to grasp, and as a result, many merchants simply accept them and never give it a second thought. And while flat fees – like PayPal’s 2.9% + $0.30 on all transactions – are fine for some businesses, for others, they represent massive waste and a drain on profitability.
Ever since the introduction of the original Square Reader – the small, white plastic magstripe reader that plugs right into the headphone jack of a smartphone – Square has been a widely recognized brand name among small businesses and entrepreneurs. There is no question the Square Reader was revolutionary for pop-up shops, mobile businesses, and hobbyists, but for all the convenience it offers to small retailers, the question remains as to whether it’s the right choice for larger, fixed-based businesses, including restaurants.
The thrid-party electronic payments industry is a hotly contested marketplace, with a wide array of different payment solutions for merchants to choose from. Unfortunately, sometimes that level of choice can lead to indecision. It isn’t uncommon for merchants to respond by signing up for the providers that they’re most familiar with. Sometimes that might mean going directly to their bank. Often it means choosing one of the brand names they’ve seen or read about, with PayPal, Square, and Stripe being three of the most well-publicized.