Cyber Monday is the online sale event of the year. Since 2005, it has occurred every year on the Monday after Thanksgiving and is the opposite bookend to the more longstanding Black Friday sale. And while Black Friday might be the most important shopping day of the year when it comes to in-store brick and mortar sales, overall, Cyber Monday is now king, with almost eight billion dollars spent on Cyber Monday 2018. That shift means a couple of things: first, that Cyber Monday represents a huge opportunity for merchants to supercharge their holiday sales, and second, that competition for online shoppers’ attention is at a yearly high on that day.
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