The electronic payments industry is a hotly contested marketplace, with a wide array of different payment solutions for merchants to choose from. Unfortunately, sometimes that level of choice can lead to indecision. It isn’t uncommon for merchants to respond by signing up for the providers that they’re most familiar with. Sometimes that might mean going directly to their bank. Often it means choosing one of the brand names they’ve seen or read about, with PayPal, Square, and Stripe being three of the most well-publicized.
Each of those companies provides excellent electronic payment solutions, but it’s important to note that they’re best suited to a very specific kind of business. Companies that jump on board with them based on brand name alone without considering their needs might find themselves limited, or worse yet, bleeding-off profits needlessly.