Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: Paypal

What makes a reasonable transaction fee? Amazingly enough, a lot of merchants never ask themselves that question, and failing to think about fees almost guarantees overpaying them. Flat fees, like the kind charged by PayPal and Stripe, are probably among the most common out there. They’re straightforward and easy to grasp, and as a result, […]

On May 7th, 2019, PayPal updated its user agreement and made a big change that impacts every single one of their sellers in an inarguably negative way. Prior to the change, any time a refund was provided to a customer, the slice of the pie that PayPal had taken on the transaction was returned to […]

The thrid-party electronic payments industry is a hotly contested marketplace, with a wide array of different payment solutions for merchants to choose from. Unfortunately, sometimes that level of choice can lead to indecision. It isn’t uncommon for merchants to respond by signing up for the providers that they’re most familiar with. Sometimes that might mean […]