Parrot Sports Gear - BAMS Customer Success Stories

Parrot Sports Gear – BAMS Customer Success Stories

Our team never stops working to provide the best possible experience for our valued merchant clients. So when they sing our praises, that is true success and something that we love to share!

Parrot Sports Gear is a BAMS customer and a long-time Bellbrook, Ohio-based business. Parrot has been in business for 26 years, and they take a lot of pride in both the products they sell at their store and online, as well as the customer service their staff provides during every customer interaction.

“I feel like our customer service is what sets us apart from our competition. When people visit our store, we help them find the perfect products to fit their needs.” Holly Beard, Parrot’s Vice President said.

We are very honored to have loyal customers and teams who have continued to come back to us year after year. Without their support, we would not have survived the COVID crisis. We appreciate each and every one of them!”

Parrot primarily sells swimming team equipment, with their customers mostly purchasing swim gear for summer swim leagues, high school swim teams, year-round swim teams, and competitive swimming.

Holly was a competitive swimmer in high school, but couldn’t find the products she desired in the current marketplace. Kim Massie, Holly’s mother, started the business along with another “swim mom”, Ione Parrott, in order to provide better customer service for local swimmers and swim teams.

Ione retired after several years in business, and when Holly graduated from college she joined the team. Kim and Holly now run Parrot Sports full-time as a mother-daughter duo.

Parrot Sports Gear
Kim Massie and Holly Beard

Over the course of 26 years in business, Parrot Sports has used several different payment processors. According to Holly, BAMS is the best.

“We have used several different processors during our time in business,” Beard said. “BAMS has by far provided the best customer support. I love that we have a designated account rep that stays with us even after everything is set up.”

“I would highly recommend BAMS to any business who is looking for a partner to process their credit cards.”

In addition to swim gear, Holly and the Parrot team also manage Parrot Promo Essentials, a business that provides custom silkscreen, embroidery, and promotional items. Parrot Promo Essentials has a range of customers, from large corporations to small businesses and everything in between.

If you are interested in becoming a Parrot customer, check out their website at You can also visit them in-store at 6100 Wilmington Pike, Dayton, OH 45459 at their location inside HotSpring Spa. They are open Monday through Thursday from 3-6 pm, and Saturday from 12-2 pm. You can also reach out to 937-848-7668 and select Holly or Kim’s extension to make an appointment or to simply learn more about their products.