If you have a business that sells a product or service and you don’t have an eCommerce processing site, you are leaving money on the table and growth to your competition. The advantages of having eCommerce stores are immediate and essential for a small or growing business. If you need more convincing, consider the following benefits of having an eCommerce store at your disposal:
Create an Online Presence
Over 80% of the people online are using the internet to make a purchase. Being present on the web today is as essential as having a brand or a name today and if you fail to market a service or sell a certain model of product online you are giving up ground to the competition. People today have a hard time trusting a retailer without an online presence.
Bringing in Fresh Customers
Your business is only as successful as your next customer is happy, and many entrepreneurs spend their time trying to bring new customers. The internet and your online presence are an integral tool for finding fresh eyes for your products. Low costs and high benefits exist for eCommerce processing stores. When you consider the cost of renting space, paying your staff, and paying to keep the lights on, an online business saves a lot of money by operating through an eCommerce channel. Additionally, there is a level of automation that frees up your time and resources for other endeavors.
Know Your Customers When people log on to your store or, make a purchase or sign up for your newsletter they are giving you valuable information on their buying behavior. Your website can be the source of substantial customer data if managed correctly. You can use that data to improve your services or optimize your products for their satisfaction
Make People Aware Of Your Brand One of the main advantages of an e-commerce store is that it can help you to perfect and promote your brand. The more products and pages, shares, and tweets that head out into the internet with your company’s name and logo on them, the more your brand gains presence and relevance. Over time you can polish that presence online, so your brand becomes synonymous with quality.
Eight Steps To Starting Your Ecommerce Store
Below is an outline for the things you will need and the steps you must take to establish your e-commerce store:
- Gather What You’ll Need
- A domain name (about $10/year)
- A web host (around $72/year)
- A dedicated IP address for your website and private SSL certificate
- A shopping cart script
- Establish Your Website
- Setup Your Shopping Cart System
- Customize Your Online Shop
- Organize Your Categories/Products
- Handle Shipping and Fulfilment
- Add Other Shopping Cart Modules and Customization
- Establish a Maintenance Schedule
If you want to know how to get your company online and generate successful eCommerce processing, contact the experts and find out how.