If you sell products from a physical store, you might be missing out on an entire other sales channel: the internet. Today’s customers expect even physical stores to be able to offer certain e-commerce features from their sites, and if these aren’t available, the stores seem behind on the times. Here are a few essentials your store’s site should have:
Site to Store
With this feature, customers order online, but pick their items up at your store’s service counter or other designated areas. Your staff does the job of picking it all off the shelves and boxing or bagging it, but you don’t worry about shipping it anywhere. This makes things quick and easy for the customer and increases your chance of making sales, while you are saved from dealing with logistics.
If you routinely get hot new items, give your customers the chance to lock in their copies by ordering in advance of arrival. Offering the ability to make pre-orders will please your customers, but more importantly, it’ll let you get a better idea of how many units to buy for release day and how hot the item will be overall.
Of course, getting set up to offer these services requires your site to have a few essentials. One of these is a merchant processing account. To get set up with an affordable option that includes a free Authorize.net gateway, just contact us!
Here at BAMS, we are happy to answer any of your questions and help you get started!