E-commerce continues to be one of the fastest-growing industries in the world, with billions of dollars in sales volume and consistent double-digit growth over the past four years. Fueling that growth is a shift in consumer behavior, but also the technology that makes e-commerce possible.
From a tech standpoint, Magento is one of the top e-commerce platforms in the world, driving approximately 250,000 e-commerce stores and an impressive $100 billion in gross sales volume.
Of course, no platform operates in isolation, and Magento is no exception. To get the most out of it, many businesses turn to systems integrations and plugins to expand the functionality of their website as well as optimize a business’s use of customer data. Let’s take a closer look at our top integrations for the Magento platform.
Enterprise Resource Planning (ERP)
ERP software is essentially the backbone of many mid-sized businesses. As the category name suggests, the software helps firms identify and manage various resources. That can be anything from raw materials, financial resources, or human resources. And as such, they both require and generate a lot of data that is essential for an e-commerce business, and integrating an ERP to Magento can help businesses grow exponentially.
For example, an ERP system integration can help a firm optimize its manufacturing processes, and thus ensure that a product is never out of stock. Additionally, Magento can track customer purchasing patterns, while an integrated ERP integration can identify key times when production should be increased or decreased, thus optimizing the production process.
In today’s increasingly connected digital world, marketing automation systems have helped firms optimize the delivery of key messages to highly segmented audiences at the optimal time designed to increase conversions. Of course, customer data is the lifeblood of such systems, and the more data they have, the more powerful and effective these marketing automation programs are. Luckily, Magento is an excellent data source. By integrating marketing automation with Magento, marketers can track essential aspects of their marketing programs with the goal of optimizing them. For example, they can track which channels are driving the most traffic, which is driving conversions, which are driving new customers, repeat buyers, etc. They can then build automation protocols that efficiently move visitors through the sales funnel. The more they can automate everyday tasks, the less work they need to do!
Accepting payments is the final step in an e-commerce transaction, and it’s essential for it to be a seamless experience. That means integrating the payment gateway with the Magento shopping cart user experience. This is an essential part of running an e-commerce store. By way of comparison, if you were shopping at a brick-and-mortar store and were told to go to a different store to complete the payment, you’d probably think something shady was going on. The same is true of e-commerce stores. Integrating the payment gateway ensures that customers get a fully branded experience from start to finish.
Here at BAMS, we help customers with a variety of payment gateway integrations for Magento and other e-commerce platforms. It only takes 10 minutes for our agents to connect your store with the best payment gateways. So, if you need to get up and running quickly, contact us today. One quick update is all it takes for you to get all the benefits of a BAMS merchant account.