Our Top 3 Magento Integrations To Help Your Business Grow

Magento is one of the top e-commerce platforms

E-commerce continues to be one of the fastest growing industries in the world, with billions of dollars in sales volume and consistent double-digit growth over the past four years. Fueling that growth is a shift in consumer behavior, but also the technology that makes e-commerce possible.

From a tech standpoint, Magento is one of the top e-commerce platforms in the world, driving approximately 250,000 e-commerce stores and an impressive $100 billion in gross sales volume.

Of course, no platform operates in isolation, and Magento is no exception. To get the most out of it, many businesses turn to systems integrations and plugins to expand the functionality of their website as well as optimize a business’s use of customer data. Let’s take a closer look at our top integrations for the Magento platform. Continue reading “Our Top 3 Magento Integrations To Help Your Business Grow”

Why You Should Consider BAMS Over Stripe

Online Payment

You have a choice when it comes to deciding upon the right payment processing solution for your business. A choice that is undoubtedly met with a wide variety number of options.

As credit card and digital wallet usage continues to accelerate, it’s important that you partner with a platform that does more than just work in the here and now. It should be able to scale with your business and counter every bump along the road. It should function as part of the bigger picture, working cohesively alongside your other adopted solutions.

For those in ecommerce, this proves even more important as you manage the infrastructure needed to secure customer data and allow your business to thrive. When making your decision, here’s why you should consider BAMS over Stripe.

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Why BAMS Is The Perfect Solution For Your E-commerce Business?

E-commerce Business

Over the past decade, the world of e-commerce has completely transformed consumer purchasing behaviors. Practically everything you once had to procure in-person can now be purchased from the convenience of your couch through a series of clicks, taps, and confirmation emails.

In fact, 1.79 billion people worldwide made a purchase online in 2018, with that number expected to grow to 2.14 billion by 2021. The moral of the story: your customers are shopping online with money that’s burning a hole in their pocket.

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Demystifying PCI Compliance – The Basics And Benefits Of Meeting The Industry Security Standard

PCI Compliance - Security

PCI compliance is one of the most important factors in establishing safe online transaction processing, but many business owners and managers know very little about it. Most either assume that it doesn’t apply to them or that they already have it – whatever it is. But e-commerce software and online payment solutions aren’t PCI compliant by default, and it’s essential that companies accepting credit card payments – both online and off – understand the basics of PCI compliance and the many benefits that it provides.

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Two Credit Card Policies Your Business Needs to Set in Stone

Credit cards are a big part of every business. If your store isn’t equipped for credit card transactions, you’ve already put a huge roadblock in the way of your company’s growth. But if you don’t have clear in-store and internal policies, even the best merchant services can’t help your business navigate new regulations. Here are two policies that your business needs to create and regularly review:

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4 Sales Tips to Influence People to Buy Your Products

Group of people success business improve successful growth strategy and sales tips increase

Want to increase sales? Use the following sales tips to sell more products, boost your revenue, and increase your ROI:

FOMO

FOMO stands for Fear Of Missing Out. This is what causes people to buy things that are on sale even if they don’t need them and to constantly check what their friends are up to on social media. A limited-time or limited-edition offer with a countdown clock is a great way to tap into the FOMO.

Get Them in the Right Mindset

Before you make your selling point or sales pitch, you need to first get your audience in the right mindset. An example of this is stressing how your product doesn’t cost X amount of money, that amount being much higher than your real price. This gets your audience in the mindset that your product is affordable and cheap because, in their minds, the bar of what is “expensive” or even the industry standard price is now much higher.

Pain and Pleasure

Human beings do things to avoid pain and gain pleasure. People will usually do more to avoid pain than gain pleasure, so don’t just stress how much pleasure your product will bring them; focus on the pain points that brought them to your sales page in the first place.

Cross-Selling and Up-Selling

If you are not upselling and cross-selling products to your customers, you will lose out on a lot of revenue. Many companies gain most of their revenue from the additional products that people purchase, as the first product sale is often needed to cover the costs of advertising. People who are buying are already in the mindset of spending money and will usually buy more than what they originally planned to.

For more sales tips and information on how to sell better online, contact us today and ask about our services.

5 Ways to Tap Into Human Nature to Increase Sales

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Every good sales professional knows how to tap into human nature to increase sales. Understanding what influences people to make a purchasing decision will help you boost your revenue. Here are some important things that will bring you more sales.

Scarcity

Scarcity increases value. Human nature is to want that which we do not have. If something is in abundance, people will have less of a desire for it. You have to create a perception of scarcity to increase sales. One way to do this is by offering a limited-offer discount.

Reciprocity

People tend to reciprocate favors and good deeds. If you offer your customers valuable information and tips, great customer service and discount opportunities, human nature will lead them to reciprocate the favors by purchasing your products. They will also be more likely to recommend you to a friend.

Social Proof

We tend to measure something’s worth based on how other people value it. Social proof is very important when it comes to sales. Boost the social proof of a product by encouraging your customers to leave five-star reviews and testimonials. Boost the social proof of your company overall by building your social media channels and getting followers and likes.

Authority

Similar to social proof, people tend to place more value on a statement or product that comes from an authority figure. Build up your authority by becoming an information source online, both on your website, on Youtube, and on your social media channels. Start a PR campaign and book appearances on media channels.

Unity

People like to feel as if they are part of something, whether that be a family, a tradition, a belief system, or shared values. That is why your company needs to have a mission and a purpose.

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