Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
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The 5 BigCommerce Apps Your Store Needs Today
A few years ago, ordering in was more likely to mean picking up the phone than opening a web browser or firing up an app. But things have changed. Today, online ordering is expected from a restaurant, and failure to offer it to customers may very well mean losing them. The extreme importance of online […]
Choosing a new payment processor is an important task, as payments are at the core of all businesses. But with so many options on the market, it can be hard for merchants to know how to differentiate one processor from another. When requesting a merchant services quote, many business owners will focus on price and […]
An ecommerce merchant is a business that sells online and utilizes payment processing services to collect card payments. In a terminology-heavy industry like payment processing, it can be easy for confusion to arise about what certain terms mean and don’t mean. “Merchant” is one of those terms, and many people incorrectly assume that all businesses […]
When Adobe announced their acquisition of Magneto in 2018, it was clear the software giant was making a play at becoming the top dog in ecommerce. Now, the final stage of the rollout of the merged product is underway, and Magneto is set to undergo some significant changes, including a fresh rebrand, a permanent move […]
Getting started as a retail merchant is a daunting task, with a lot to think about and even more to do. Acquiring and managing inventory, staffing, marketing and advertising, accounting – there are so many factors to deal with that sometimes, to avoid adding to the pile, merchants will cut corners where they see opportunities, […]
Your ecommerce merchant services provider is one of the easiest factors to overlook when it comes to the success or failure of your ecommerce business. It can be easy to assume that all merchant services providers are the same, but that couldn’t be further from the truth. The processing partner you choose will impact everything […]
Between an ecommerce merchant’s checkout screen and their bank account, there are many moving parts involved in processing a single credit card payment. It’s complex, and each step adds value and helps maintain the ecosystem that enables near-instantaneous payments both online and in-store. But while most merchants know that they need assistance to process credit […]
When customers make card payments, they enter their information online or tap in-store, and a second or two later are on their way. Very little thought goes into what’s happening behind the scenes to make that near-instantaneous process possible, but there are actually a lot of moving parts involved, one of which is the merchant’s […]
The world is digital, and today’s consumers demand seamless omnichannel experiences including easy online and mobile shopping. Yet despite almost 20% of all retail transactions taking place online, one in three American small businesses still don’t have a website. There are plenty of reasons so many merchants haven’t embraced ecommerce, but one of the biggest […]
Mobile commerce is a subsector of ecommerce and describes all purchases made on a mobile device, like a smartphone or tablet. With smartphones an integral part of daily life and rarely more than an arm’s length away, mobile commerce has become a huge driver of overall online shopping and mobile sales in the U.S. alone […]
2020 was a year without precedent in modern history, and one most people are more than happy to put behind them. While 2021 represents renewed hope for the end of the COVID-19 pandemic and the resumption of something more closely resembling normal, many of the changes to daily life – and to commerce – ushered […]
Apple Pay is the native digital wallet that ships installed on all new Apple devices, and it is quickly becoming one of the most important payment methods in the online shopping space. Connecting with today’s online consumer is all about the experience. A clunky, difficult shopping experience will result in high bounce rates and lost […]
With 2020 in the rearview mirror, it’s time to start looking ahead to the new trends and technologies that will define the payments space in 2021. Industry news for January is still heavily impacted by the ongoing COVID-19 pandemic and includes new resources for merchants around the country, a brand new cloud-based mobile POS, and […]
2020 was an unprecedented year for brick and mortar merchants, as the global COVID-19 pandemic saw many businesses forced to close and strict guidelines put in place limiting in-store activities. In turn, consumers flocked online, boosting ecommerce sales by 45% year-over-year and accelerating ecommerce adoption by as much as five years. Consumer habits are like […]
A touch screen point-of-sale (POS) system is like a typical POS system, but the software operates on handheld devices and tablets, rather than traditional POS hardware. Touch screen POS systems are web-based and can synchronize in real time to a variety of other software solutions, enabling merchants to monitor their businesses from anywhere in the […]
If you’re a merchant hosting an online store with Volusion, you’ve probably heard by now that the company has hit a rough patch. In late July 2020, Volusion quietly filed for bankruptcy. According to the company, the bankruptcy filing is meant to address an unstable capital structure that requires reorganization. But, regardless of why the […]
Cart abandonment is the scourge of eCommerce. With over three-quarters of all carts abandoned, the amount of revenue that walks away from online stores each day is staggering. Thankfully, there are a wide variety of eCommerce tools designed to seamlessly integrate with your online store to help you reclaim that lost revenue. From email follow-ups […]
WordPress has dominated the content management space for a decade or more, so it’s no surprise that WooCommerce, the CMS’ native eCommerce platform, currently powers over a quarter of all online stores. Much like WordPress, one of the biggest strengths of WooCommerce is the number of third-party plugins available to augment and enhance the platform’s […]
