Get Better Insight into Your Core Target Markets by Offering Online Gift Cards

Online gift cards concept. Blue gift card vector

Every marketing strategy your business employs requires insight and data analysis. It’s hard to understand what drives consumer behavior without knowing the consumers. If you can’t track spending and customer behavior, then you have to wait and hope for sales instead of driving sales. But if your company offers consumable products and services that are popular for gifts, you have another layer of consumer obscurity to penetrate because you’re dealing with two very different customer personas.

What are your two customer types?

Customer personas are an important organization concept in marketing. A customer persona is the ‘type’ of person who buys your products and services, or even a specific product or service, and that persona is based on the average demographic and behavior data you collect. If gift cards are part of your product offering, then you have two different types:

  1. direct customers who like your products and services, and
  2. gift-givers, who have one of your direct customers in their life.

These two buyer types, even though they’re too generic to be specific customer personas, have very different motivations. That means they need very different marketing tracks and incentives.

How do online gift cards help?

Gift cards provide a whole new set of data to help you make your marketing campaigns effective, and online gift cards are even more efficient. Each gift card has a unique code that lets you track everything from the number of gift cards purchased in given time frames to the amount on the average gift card each month. Even more importantly, the codes let you track the duration of time between the gift card purchase and the direct customer’s use of the gift card, as well as what purchases people are more likely to make with a gift card over cash.

From that last data set, you can start to find valuable trends. Direct customers who receive cards may be more likely to make larger, premium purchases because of the implicit difference between cards and cash. Gift cards purchased for a birthday might be spent faster than those purchased for Christmas. No matter what trends are unique to your company, you can plan your product offerings and sales accordingly to get quick turnaround on card usage.

If you want a trusted gift card provider who can help you get your new campaign and gift card offerings off to a good start, go to BAMS.

3 Great Reasons to Buy Online Gift Cards

Laptop with online gift card

Gift cards have only been around about 20 years. Before that, is was paper gift certificates and not many of them, as the giver preferred a more “personal touch,” meaning that actually going to the store and purchasing the gift was not only more labor intensive but more “thoughtful.” As more establishments began offering gift cards, the variety was embraced by the general public and they took off fast and hard. At this time every store, restaurant and sub shop we enter has their own gift cards to purchase, and many sell a multitude of others. We, the public, have determined that gift cards are good, but of course the less scrupulous among us have found ways to defraud consumers and those same stores, restaurants, etcetera.  BAMS can help you get setup to begin selling gift cards immediately.

The latest gift card trend is purchasing them online. You buy it, get sent a secure 16 digit number and a pin code that you pass along to whomever you choose. Many businesses can send the virtual gift card to the email you provided. Once it has been purchased, the buyer is completely out of the loop. The gift is given, the buyer is happy as is the gift card recipient.

Reasons why purchasing gift cards online is smarter:

  1. Security – The transaction takes place in private, no plastic cards hanging on a rack that may have been compromised.
  2. Spending – People spend more when using gift cards online. Overspending is normal since people can look at more than just discounted and clearance items, after all, it’s not their own hard earned money that’s being used. These wish list items can be bought and adding an extra $20.00 or $50.00 is okay since the recipient getting something they normally would not want to entirely pay for themselves.
  3. Convenience – The birthday, holiday, or other has a deadline of tomorrow. Buying a gift and sending it is out of the question, it will not get there in time. An online gift card will, and it be very well received.

Online gift cards are a great idea, the color is always right, it’s just the size of the amount that needs consideration. Contact us so that BAMS can explain more about online gift cards.

Increase Employee Morale with Personalized Online Gift Cards

3D Rendering, shopping concept with gift card

Companies are constantly looking for ways to increase morale among their employees. Whether it’s recognizing hard work, a Christmas or birthday present or simply saying “Thank you!” for sticking with the company. The giver wants a unique way that will be appreciated and remembered.

That’s where original gift cards come in.

With gift cards online:

  • You are able to choose the venue. If you have several employees, you have several different opinions on what is special to them. With secure gift cards online, you are able to choose from several options from a relaxing massage to a concert to a night at a unique restaurant.
  • Choose your price based on your own budget. There is no minimum or maximum to what you are allowed.
  • Choose your own design: you might want a picture of the office gang, a special pet or your company’s logo. BAMS offers the ability to create your own specific design.
  • Your information is secureNBC News, for the second year in a row, highlighted the dangers of buying gift cards, from a hanger on a store or through unsecured online sites. There are increasing concerns over security and reports of gift cards being drained by technology thieves. BAMS offers the protection that is so important, particularly when you are gifting a valued employee.
  • Return to reorder or start a new order.We’ll remember you! In addition, you’ll receive special offers as a returning customer.
  • Convenience.

You don’t have to dash out or leave early to go to the mall. You won’t be wondering if you got the perfect give. And with secure gift cards online you are able to order quickly without leaving the comfort of your chair.

People are always looking for ways to stand out. And gift giving is no exception. Online gift cards, from a secure site, can be the perfect way to give that personal touch to someone you want to impress. Contact us for more information.