In the day-to-day grind as a business owner, you’re in a constant state of juggling. Whether it’s managing staff, approving new products, marketing an event, or one of a hundred other things piled up on your to-do list, there’s no shortage of tasks vying for your attention.
It probably comes as no surprise then that of the roughly 400,000 small businesses launched within the U.S. every year, 20% of them fail before those first 12 months are through. For many businesses, especially those on the smaller side, there simply aren’t enough resources to remain both efficient and profitable long term.
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Cash may have certainly been king at one point in time, but nowadays, card-based transactions reign supreme for consumers and the businesses they shop at. 77% of consumers prefer to pay with credit and debit cards over cash. With this in mind, making decisions around the payment types you’ll accept as a business owner proves crucial for maintaining long-term positive cash flow. While opting for cash payments only may save you on transaction fees, it limits the purchasing potential for customers both in-store and online.
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Looking for an affordable and high-quality merchant service provider? The provider you choose will end up affecting how your business operates and its success. Here are five things to look for when choosing a merchant processing service and the best lowest price merchant service.
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One of the hardest decisions to make as a merchant is which payment processing services to use. Most have arcane fee structures that make it hard to tell exactly what you’ll pay. There’s the discount rate, the transaction fee, the statement fee, and more. Even worse, some of the fee names are the opposite of what they sound like or are otherwise confusing.
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It is axiomatic to regard merchant account service providers with low pricing as deceptive enterprises with notorious tactics ready to exploit loopholes they keep hidden in drudgery contracts. Since the advent of e-commerce and the necessity of third-party payment processors, businesses interpret more or high pricing as better or premium service.
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