Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: buying online
WordPress has dominated the content management space for a decade or more, so it’s no surprise that WooCommerce, the CMS’ native eCommerce platform, currently powers over a quarter of all online stores. Much like WordPress, one of the biggest strengths of WooCommerce is the number of third-party plugins available to augment and enhance the platform’s […]
Online cart abandonment is one of the biggest problems plaguing eCommerce merchants, with up to 80% of all carts ditched by users before payment can be processed. The amount of money lost to cart abandonment each year is staggering, so it isn’t surprising that most merchants are constantly looking for ways to see their customers […]
With each passing year, bad actors find newer and more creative ways to scam eCommerce stores, costing merchants and payment processors billions of dollars annually. With that in mind, it’s extremely important that online businesses take the necessary steps to minimize the chances of falling victim to online fraud, including all-too-common chargeback fraud. The following […]
Ever since the introduction of the original Square Reader – the small, white plastic magstripe reader that plugs right into the headphone jack of a smartphone – Square has been a widely recognized brand name among small businesses and entrepreneurs. There is no question the Square Reader was revolutionary for pop-up shops, mobile businesses, and […]
With the Internet came the ability to shop without setting foot into a retail store. Now with high-speed internet, customers can shop on-the-go using their smartphones and tablets, and this is choking sales for brick and mortar retail stores. The last few years have witnessed the stubborn stagnation of retail sales while e-commerce sales are soaring. […]