Third-party processors, like PayPal, Square, and Stripe, are companies that provide payment processing to clients by pooling all client payments through their own master merchant accounts. For example, if you sign up with PayPal, you do not get your own merchant account. Instead, whenever you accept a credit card payment, that payment is processed through PayPal’s merchant account (along with every other transaction from every one of their members), and you are then paid out, in turn, by PayPal.
While every business is different, there’s one thing we all have in common – the need to process customer payments. Unfortunately, the process comes at a higher price. Literally. Ask yourself – how much does your business spend on payment processing fees? What about things like chargeback and next-day funding? Chances are, you use one of the world’s most popular payment processing systems, like Stripe, Square, or PayPal. Let’s take a look at why payment processing solutions like these could be letting you down – and you don’t even realize it.
With so much of the business world moving to the web, having secure and functional methods of processing payments has become a top priority. This space has typically been dominated by Paypal and Stripe but many alternatives have sprouted up. Each has its own set of benefits and shortcomings but some may be a better fit for your budget or needs. Here are some of the ones making waves:
It may seem like just yesterday when you could put up a site and have people come into your store to shop, but with the speed of technology’s rise, that might as well be a million years ago. Now, people want to buy precisely when they’re in the mood – and they don’t want to have to go get their items, either. Your site may put them in that buying mood, but if you can’t follow through by allowing them to buy from your site and have their items delivered, they’ll go to a site that is properly enabled. This is why your site must have a shopping cart and e-commerce payment processing all ready to go.
Authorize.net is well-known to e-commerce sites since it is the biggest payment gateway serving this market. It is stable, robust, and includes many security features. This ensures that it will remain the favorite for the foreseeable future.
Making a sale is always great, but it’s irritating to have to wait for the money from the transaction to hit your account. Even worse, the delay can make it hard to run your business in an efficient way, especially if your company is smaller or has a drop-ship arrangement with its suppliers. Eliminating this delay is therefore good on both the psychological and practical levels. The solution is to switch to a merchant payment processor that provides next day funding.
In order to accept online payments, a business has to have a special gateway to connect to the processing system. One of the most-used and trouble-free solutions is to use Authorize.net, which is the leading online payment gateway provider. Authorize.net can also process transactions that are entered directly into its system, so it’s easy for you to sell products and services from a remote, but physical location such as a fair. Getting setup with them, however, requires going through a payment processing company – they do not deal directly with end-users.