Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: ecommerce merchant account

Payment gateways are an important technology used by every single merchant that accepts credit or debit card transactions, both online and off. But many merchants don’t understand what payment gateways are or how they work, and, as a result, they may be using a payment gateway system that doesn’t properly meet their needs or costs […]

2020 was a year without precedent in modern history, and one most people are more than happy to put behind them. While 2021 represents renewed hope for the end of the COVID-19 pandemic and the resumption of something more closely resembling normal, many of the changes to daily life – and to commerce – ushered […]

Contactless payment has become a hot topic in the wake of the global pandemic. Across the United States and around the globe, merchants who have previously relied on cash-heavy sales and traditional card payments are now faced with the pressing need to upgrade their systems and bring their transaction processing into the 21st century. But […]

In June of 2018, Adobe completed its acquisition of Magento, one of the world’s leading eCommerce platforms. With the acquisition, Magento Commerce Cloud was added to the Adobe Experience Cloud, giving Adobe full end-to-end coverage of every aspect of online store creation and management, from web design to graphic design, content creation, sales, order management, […]

In 2018, almost 5,900 brick and mortar retail locations closed. 2019 has seen another 6,000 go the way of the dodo, and by 2026, as many as 75,000 stores will shut their doors permanently. The reality is, brick and mortar stores are expensive – far more expensive than their web-based eCommerce counterparts. As a result, […]

BigCommerce is one of the leading eCommerce platforms currently on the market, serving some of the biggest brands in industries ranging from automotive to apparel. One of the biggest drivers in the platform’s popularity is its ability to serve as a completely standalone solution, including a built-in site builder, and a fully stocked app store […]

E-commerce transactions are all about trust. Customers need to feel 100% confident that their personal information and payment details are stored and transmitted with total security, or they simply won’t make a purchase. When breaches do happen, the damage – both financially and psychologically – can be immense, and as a result, businesses simply can’t […]

Intuit’s QuickBooks is undoubtedly the king of the hill when it comes to popular cloud-based accounting software. But there are a number of competitors on the market currently offering their own robust accounting products capable of challenging QuickBooks’ dominance. Three of the most popular QuickBooks alternative include Xero, FreshBooks, and Zoho Books, each offering their […]

Since its initial launch in 2011, San Francisco-based Stripe has become one of the most recognizable brand names in online payment processing. Used by online businesses in over 200 countries, Stripe has recently expanded its electronic payments offerings with the introduction of its in-store card reader, the Stripe Terminal. Stripe has a number of third-party […]

Whether you’re a start-up or an established business, at some point you’re going to be faced with the decision of how to accept electronic payments and whether or not to apply for a merchant services account. That can be a tough choice, as there are a lot of misconceptions surrounding merchant accounts, from the difficulty […]

Cash may have certainly been king at one point in time, but nowadays, card-based transactions reign supreme for consumers and the businesses they shop at. 77% of consumers prefer to pay with credit and debit cards over cash. With this in mind, making decisions around the payment types you’ll accept as a business owner proves […]

While every business is different, there’s one thing we all have in common – the need to process customer payments. Unfortunately, the process comes at a higher price. Literally. Ask yourself – how much does your business spend on payment processing fees? What about things like chargeback and next-day funding? Chances are, you use one […]

Many new merchants sign up with PayPal or Stripe to accept payments but often find that they have high cart abandonment and generally lackluster sales. In many cases, it’s not the product or the newness of the merchant that’s the problem – it’s the lack of a “real” shopping cart. Eliminating this issue is as […]

If you sell products from a physical store, you might be missing out on an entire other sales channel: the internet. Today’s customers expect even physical stores to be able to offer certain e-commerce features from their sites, and if these aren’t available, the stores seem behind on the times. Here are a few essentials […]

There are many payment gateways in the market and more are coming up by the day. Some banks even have their own gateways. It can get confusing for small enterprises just starting out on which platform to choose that is appropriate for their online store or e-commerce business. One such advantageous payment gateway and the […]

Providing customers with the ability to pay for a product or service with a credit card is an incredible service that could result in far greater revenues for the business. However, when you sell a product with a credit card, you often are not able to receive your actual payment for up to 72 hours […]

For any business that accepts credit card payments, having access to a company that can provide merchant services is very important. For those that are located in the New York City area, hiring a NYC merchant service provider could be a great decision. There are several advantages of having a merchant service provider that is […]

It is axiomatic to regard merchant account service providers with low pricing as deceptive enterprises with notorious tactics ready to exploit loopholes they keep hidden in drudgery contracts. Since the advent of e-commerce and the necessity of third-party payment processors, businesses interpret more or high pricing as better or premium service.