Online cart abandonment is one of the biggest problems plaguing eCommerce merchants, with up to 80% of all carts ditched by users before payment can be processed. The amount of money lost to cart abandonment each year is staggering, so it isn’t surprising that most merchants are constantly looking for ways to see their customers all the way through to order competition. The following are three simple but highly effective tips that online merchants can use to minimize cart abandonment and reduce the significant impact it can have on the bottom line.
BigCommerce is one of the most popular and most functional eCommerce platforms currently available, and one of the reasons the company enjoys the success it does is their commitment to working with 3rd party app developers. Those developers bring a constant stream of new applications and functionality to the core BigCommerce platform, ensuring store owners can streamline and customize all areas of operations to ensure optimum profitability. The BigCommerce app store is vast, but the following are five of the best apps available to merchants in 2020.
In June of 2018, Adobe completed its acquisition of Magento, one of the world’s leading eCommerce platforms. With the acquisition, Magento Commerce Cloud was added to the Adobe Experience Cloud, giving Adobe full end-to-end coverage of every aspect of online store creation and management, from web design to graphic design, content creation, sales, order management, and payment handling. For Magento users, the acquisition represents no real change in the operation of their stores, but the Magento platform as a whole is now subject to some new factors thanks to the sheer size of Adobe, most of which are extremely positive.
In 2018, almost 5,900 brick and mortar retail locations closed. 2019 has seen another 6,000 go the way of the dodo, and by 2026, as many as 75,000 stores will shut their doors permanently. The reality is, brick and mortar stores are expensive – far more expensive than their web-based eCommerce counterparts. As a result, physical retail locations often can’t match the prices offered by online competition. In cases where companies operate both online and brick and mortar stores, the majority of sales generally still occur in physical locations, but the gap is shrinking rapidly as people gravitate to the convenience of online shopping. And with services like Amazon Prime offering same-day free delivery, why wouldn’t they? Certainly, there are products – specifically high-end purchases – that will likely always require an in-person shopping experience. But for the average purchase – socks, video games, even groceries – why wouldn’t consumers embrace the convenience of shop at home, especially when the wait times for delivery are so low?
Minimizing risk is a task of great importance to everyone involved in online commerce and electronic payments, from the merchants right through to the credit card issuers. High fraud rates and chargeback rates can have a significant impact on merchants, even resulting in enrollment in chargeback and fraud monitoring programs that can carry hefty fees. Risk scoring is a tool to help merchants avoid those negative consequences by catching and stopping fraud as it happens, and more and more merchants are enlisting them in the never-ending fight against credit card fraud.
Cyber Monday is the online sale event of the year. Since 2005, it has occurred every year on the Monday after Thanksgiving and is the opposite bookend to the more longstanding Black Friday sale. And while Black Friday might be the most important shopping day of the year when it comes to in-store brick and mortar sales, overall, Cyber Monday is now king, with almost eight billion dollars spent on Cyber Monday 2018. That shift means a couple of things: first, that Cyber Monday represents a huge opportunity for merchants to supercharge their holiday sales, and second, that competition for online shoppers’ attention is at a yearly high on that day.
BigCommerce is one of the leading eCommerce platforms currently on the market, serving some of the biggest brands in industries ranging from automotive to apparel. One of the biggest drivers in the platform’s popularity is its ability to serve as a completely standalone solution, including a built-in site builder, and a fully stocked app store full of powerful extensions. The ten apps below are some of our favorites, but they represent just a few drops in the sea of amazing offerings in the BigCommerce marketplace.
On May 7th, 2019, PayPal updated its user agreement and made a big change that impacts every single one of their sellers in an inarguably negative way. Prior to the change, any time a refund was provided to a customer, the slice of the pie that PayPal had taken on the transaction was returned to the seller. That’s no longer the case, and PayPal will now be keeping that fee regardless of whether a transaction is refunded or not. The decision represents a big problem for high-volume and B2B sellers, as well as sellers who sell high-ticket items that carry hefty transaction fees. A large number of sellers are balking at the change, and with good reasons, considering it doesn’t just nullify revenue, but actually takes money out of a seller’s pocket based on something that, in many ways, they can’t control.
Cart abandonment is one of the biggest problems plaguing online merchants, and 88% of all consumers have abandoned a shopping cart without completing the transaction at some point. That makes minimizing cart abandonment a key goal for online merchants looking to maximize revenues and profitability. Here are ten of the best eCommerce tactics merchants can use to stop cart abandonment and see more customers through to order completion.
With the Internet came the ability to shop without setting foot into a retail store. Now with high-speed internet, customers can shop on-the-go using their smartphones and tablets, and this is choking sales for brick and mortar retail stores. The last few years have witnessed the stubborn stagnation of retail sales while e-commerce sales are soaring. This phenomenon is a testament to the inevitable demise of traditional retail stores which you can avoid by creating an online presence now.