Feeling the pinch of competition? Desiring to elevate your sales? Ecommerce retargeting is the silver bullet you’re looking for. This robust marketing approach leverages technology to cater ads to individuals who’ve previously engaged with your brand online or visited your ecommerce store. By embracing this strategy, you will replace one-size-fits-all ads with personalized product suggestions […]
Tag: ecommerce store

Retail ecommerce is already worth over 431 billion dollars in the United States alone and is set to exceed $563 billion by 2025. Simply put, your customers are already online. If you’re still weighing the pros and cons of selling on the web, now is the time to take the plunge. Expanding your sales to […]

Apple Pay and other digital wallets, like Google Pay and Samsung Pay, are mobile payment technologies that allow users to pay for things with a simple tap of their phone or the click of a single button online. They offer speed, convenience, and, thanks to built-in biometric ID, heightened security. It comes as no surprise […]

When Adobe announced their acquisition of Magneto in 2018, it was clear the software giant was making a play at becoming the top dog in ecommerce. Now, the final stage of the rollout of the merged product is underway, and Magneto is set to undergo some significant changes, including a fresh rebrand, a permanent move […]

Online cart abandonment is one of the biggest problems plaguing eCommerce merchants, with up to 80% of all carts ditched by users before payment can be processed. The amount of money lost to cart abandonment each year is staggering, so it isn’t surprising that most merchants are constantly looking for ways to see their customers […]

BigCommerce is one of the most popular and most functional eCommerce platforms currently available, and one of the reasons the company enjoys the success it does is their commitment to working with 3rd party app developers. Those developers bring a constant stream of new applications and functionality to the core BigCommerce platform, ensuring store owners […]

In June of 2018, Adobe completed its acquisition of Magento, one of the world’s leading eCommerce platforms. With the acquisition, Magento Commerce Cloud was added to the Adobe Experience Cloud, giving Adobe full end-to-end coverage of every aspect of online store creation and management, from web design to graphic design, content creation, sales, order management, […]

In 2018, almost 5,900 brick and mortar retail locations closed. 2019 has seen another 6,000 go the way of the dodo, and by 2026, as many as 75,000 stores will shut their doors permanently. The reality is, brick and mortar stores are expensive – far more expensive than their web-based eCommerce counterparts. As a result, […]

Minimizing risk is a task of great importance to everyone involved in online commerce and electronic payments, from the merchants right through to the credit card issuers. High fraud rates and chargeback rates can have a significant impact on merchants, even resulting in enrollment in chargeback and fraud monitoring programs that can carry hefty fees. […]

Cyber Monday is the online sale event of the year. Since 2005, it has occurred every year on the Monday after Thanksgiving and is the opposite bookend to the more longstanding Black Friday sale. And while Black Friday might be the most important shopping day of the year when it comes to in-store brick and […]

BigCommerce is one of the leading eCommerce platforms currently on the market, serving some of the biggest brands in industries ranging from automotive to apparel. One of the biggest drivers in the platform’s popularity is its ability to serve as a completely standalone solution, including a built-in site builder, and a fully stocked app store […]

On May 7th, 2019, PayPal updated its user agreement and made a big change that impacts every single one of their sellers in an inarguably negative way. Prior to the change, any time a refund was provided to a customer, the slice of the pie that PayPal had taken on the transaction was returned to […]

Cart abandonment is one of the biggest problems plaguing online merchants, and 88% of all consumers have abandoned a shopping cart without completing the transaction at some point. That makes minimizing cart abandonment a key goal for online merchants looking to maximize revenues and profitability. Here are ten of the best eCommerce tactics merchants can […]

With the Internet came the ability to shop without setting foot into a retail store. Now with high-speed internet, customers can shop on-the-go using their smartphones and tablets, and this is choking sales for brick and mortar retail stores. The last few years have witnessed the stubborn stagnation of retail sales while e-commerce sales are soaring. […]

If you have a business that sells a product or service and you don’t have an eCommerce processing site, you are leaving money on the table and growth to your competition. The advantages of having eCommerce stores are immediate and essential for a small or growing business. If you need more convincing, consider the following […]

We are living in the digital age where it is possible for almost every aspect of our lives to happen on a virtual platform. The business sector also caught on, and there was mass movement from brick and motor to the virtual selling and buying of services and goods. Electronic networks, especially the internet, are […]