What makes a reasonable transaction fee? Amazingly enough, a lot of merchants never ask themselves that question, and failing to think about fees almost guarantees overpaying them. Flat fees, like the kind charged by PayPal and Stripe, are probably among the most common out there. They’re straightforward and easy to grasp, and as a result, many merchants simply accept them and never give it a second thought. And while flat fees – like PayPal’s 2.9% + $0.30 on all transactions – are fine for some businesses, for others, they represent massive waste and a drain on profitability.
In the day-to-day grind as a business owner, you’re in a constant state of juggling. Whether it’s managing staff, approving new products, marketing an event, or one of a hundred other things piled up on your to-do list, there’s no shortage of tasks vying for your attention.
It probably comes as no surprise then that of the roughly 400,000 small businesses launched within the U.S. every year, 20% of them fail before those first 12 months are through. For many businesses, especially those on the smaller side, there simply aren’t enough resources to remain both efficient and profitable long term.